Welcome to Episode 114 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does: “Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.”
This episode we chat about video trends, HubSpot Quarantined contacts, understanding empathy and compassion, and creating tasks in HubSpot workflows.
Listen to the episode here: https://soundcloud.com/hubshots/114-video-trends-across-youtube-facebook-quarantined-contacts-sales-workflows
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
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Recorded: Thursday 22 Feb 2018 | Published: Sunday 04 March 2018
Shot 1: Inbound Thought of the Week
Join us in our Facebook Group – we’re regrouping there :-)
https://www.facebook.com/groups/hubshots
Check out the latest HubSpot research on global content trends:
https://research.hubspot.com/content-trends-global-preferences
Shot 2: HubSpot Marketing Feature of the Week
CTA tools
https://www.hubspot.com/product-updates/now-live-visual-refresh-of-the-ctas-tool
Starting to see greater consistency across HubSpot Tools now!
Also keep a lookout for the Instagram integration in social.
Shot 3: HubSpot Gotcha of the Week
Marketing: Check Support feedback
Could not find the smart list of Quarantined Contacts!
A list will be quarantined if it directly contributes to a high hard bounce rate (15% or higher) on emails you’ve sent through HubSpot. A newly imported contact list may also be quarantined if our system detects a history of high hard bounce rates for the emails included on the list.
How can I see all the contacts in my account that have been quarantined?
Navigate to Contacts > Lists.
Search for and click on the smart list titled Quarantined Contacts.
What to do? If you are able to verify that some of your quarantined contacts have valid email addresses and you’ve successfully reached out to them outside of HubSpot, please contact HubSpot Support.
From HubSpot Support:
“We are moving some things around on our back end that are changing a few specific HubSpot-generated lists are populated, sorry for the inconvenience! You can also view your Quarantined Contacts by going into the Contacts tool and adding a filter of “Email Address Quarantined is Equal to True”.”
Sales:
Deal properties in emails
HubSpot has been adding some nice additions to deals with respect to Workflows eg the ability to set Deal properties on Deals you create from a workflow.
https://www.hubspot.com/product-updates/set-custom-properties-when-creating-a-deal-in-workflows
However, you still can’t add Deal personalisation tokens in emails.
Here’s the community item about it:
This would be especially useful in internal emails – add your comment to the thread.
Was chatting with Charles McKay about this last week.
Shot 4: Marketing Tip of the Week
From Rand Fishkin
Become known for one thing extraordinarily well:
https://www.youtube.com/watch?v=emO-PeEH8Fs
Wonderful chat with Ross Hudgens and Wil Reynolds
Shot 5: HubSpot Sales Feature of the Week
Creating workflows that assign tasks to your team for actioning from form fills.
This stemmed from a discussion with a customer that received a lot of different form notifications. So we removed them from all notifications and created workflows to create tasks that they actioned each morning.