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An Integrated Approach To Your Company’s Web Marketing & Digital Strategy

Search Engine Optimisation

SEOComprehensive technical SEO audits, implementation and outreach campaigns with a focus on conversions.

Search Engine Marketing

SEMImplementation and Management of paid search engine campaigns including Google AdWords & LinkedIn.

Social Media Management

Social Media ManagementEnsure you are engaging in the right communities with a managed social media campaign.

Integrated Digital Strategy

Integrated StrategyMaximum results are achieved when all digital channels are working together.


HubSpot ImplementationImplementing and optimising your HubSpot portal for maximum ROI.

Implementation and Reporting

PerformanceComprehensive reporting including monthly reviews and strategy planning.

What Customers Say

“We selected XEN from a collection of agencies when we were redesigning the site and scaling up our digital marketing efforts. XEN provided great advice on strategy and also managed the site redesign plus HubSpot rollout. The project was a big success and we continue to rely on XEN for expert advice and assistance. Aside from strength at strategy, we’ve been impressed with Xen’s comprehensive knowledge of the HubSpot product, even to the most detailed technical points.”
Malcolm Macnaughtan VP Global Sales, Maestrano
In an industry full of SEO and SEM practitioners who promise the world and deliver very little Craig Bailey and XEN Systems are a beacon of light. XEN’s services to elcom have added enormous value not only to our organisation but our customers and our web content management product. In a space which is continuously changing XEN bring a deep understanding of SEO, SEM and Social and help us stay focussed on business goals.”
Anthony Milner Product Director, Elcom
“We initially commissioned Craig to help build the SEO strategy for our new health information site. Since then, Craig has proven to be so much more than ‘just an SEO guy’ – Craig is now one of our most trusted business advisors across all 26 of our brands, and has helped radically evolve the company’s overall digital marketing strategy.
Nick Ellery Head of Digital, PharmaCare
Craig Bailey is easily the most professional person I have had the pleasure of working with. The most impressive aspect of Craig’s service is his initiative. I have a very specific target market in a specialised field, yet Craig has tapped right in to the needs of my business and has tailored the website accordingly.”
Samantha Coates BlitzBooks
“I’ve been working with Craig and his team for years and cannot recommend him highly enough. He always has the most up to date knowledge and truly understands the “why” behind many marketing strategies. His knowledge is deep within so many areas, inbound, content, organic and paid search, social media, email, the list goes on. Having such a wide set of skills gives me comfort that whatever suggestions he has are well thought out and goal oriented, unlike so many fad marketing companies that only focus on a single channel or modality that suffer from “I have a hammer so everything must be a nail” type thinking. To top it off, Craig is one of the nicest guys you could meet. He’s easy to work with, solutions focused and always gives in depth explanations into any campaign. I always learn something new after talking to Craig!”
Adam Downer Head of Digital

Useful Resources To Download

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Customers and Testimonials