XEN Systems | HubSpot Partner Agency

Helping You Drive Growth

How we work with your company

Marketing Managers

Helping marketing managers increase traffic that converts into leads for the sales team.

Helping marketers

Sales Teams

Helping sales and business devs use technology to increase meetings, opportunities and sales.

Helping Sales teams

Business Owners

Helping business owners with digital strategy and market research to increase revenue.

Helping business owners

Driving Traffic, Leads and Revenue

How we help drive growth for your company

Increase Traffic

Using opportunity analysis and keyword research to inform content strategy, build channel engagement and drive increased quality traffic to your site.

Download our guide on what your website must have in order to drive traffic:

Increase Leads

Ensuring your site is a lead generation machine, with pages optimised for converting visitors into leads, and sophisticated campaigns to nurture into opportunities.

Download our lead generation tips, tricks and ideas guide:

Increase Sales

Providing insight into analytics, channel results and sales data to ensure opportunities are followed up and won. Costs and campaigns are reviewed for optimum ROI.

Learn what the best performing businesses are doing:

What Clients Say Testimonials

Technical excellence

We selected XEN from a collection of agencies when we were redesigning the Maestrano.com site and scaling up our digital marketing efforts. XEN provided great advice on strategy and also managed the site redesign plus HubSpot rollout.

The project was a big success and we continue to rely on XEN for expert advice and assistance. Aside from strength at strategy, we've been impressed with XEN's comprehensive knowledge of the HubSpot product, even to the most detailed technical points.

Malcolm Macnaughtan

VP Global Sales, Maestrano

5.0

2017-07-30T12:41:06+10:00

Malcolm Macnaughtan

VP Global Sales, Maestrano

We selected XEN from a collection of agencies when we were redesigning the Maestrano.com site and scaling up our digital marketing efforts. XEN provided great advice on strategy and also managed the site redesign plus HubSpot rollout. The project was a big success and we continue to rely on XEN for expert advice and assistance. Aside from strength at strategy, we've been impressed with XEN's comprehensive knowledge of the HubSpot product, even to the most detailed technical points.

https://xen.com.au/testimonials/technical-excellence/

A deep understanding of SEO, SEM and Social

In an industry full of SEO and SEM practitioners who promise the world and deliver very little Craig Bailey and XEN Systems are a beacon of light.

XEN’s services to elcom have added enormous value not only to our organisation but our customers and our web content management product.

In a space which is continuously changing XEN bring a deep understanding of SEO, SEM and Social and help us stay focussed on business goals.

Anthony Milner

Product Director, Elcom

5.0

2017-07-30T12:45:16+10:00

Anthony Milner

Product Director, Elcom

In an industry full of SEO and SEM practitioners who promise the world and deliver very little Craig Bailey and XEN Systems are a beacon of light. XEN’s services to elcom have added enormous value not only to our organisation but our customers and our web content management product. In a space which is continuously changing XEN bring a deep understanding of SEO, SEM and Social and help us stay focussed on business goals.

https://xen.com.au/testimonials/2331/

Tapped right in to the needs of my business and has tailored the website accordingly

Craig Bailey is easily the most professional person I have had the pleasure of working with.

The most impressive aspect of Craig’s service is his initiative.

I have a very specific target market in a specialised field, yet Craig has tapped right in to the needs of my business and has tailored the website accordingly."

Samantha Coates

Founder, BlitzBooks

5.0

2017-07-30T12:50:13+10:00

Samantha Coates

Founder, BlitzBooks

Craig Bailey is easily the most professional person I have had the pleasure of working with. The most impressive aspect of Craig’s service is his initiative. I have a very specific target market in a specialised field, yet Craig has tapped right in to the needs of my business and has tailored the website accordingly."

https://xen.com.au/testimonials/tapped-right-needs-business-tailored-website-accordingly/

Knowledge is deep within so many areas, inbound, content, organic and paid search, social media, email, the list goes on

I've been working with Craig and his team for years and cannot recommend him highly enough. He always has the most up to date knowledge and truly understands the "why" behind many marketing strategies. His knowledge is deep within so many areas, inbound, content, organic and paid search, social media, email, the list goes on.

Having such a wide set of skills gives me comfort that whatever suggestions he has are well thought out and goal oriented, unlike so many fad marketing companies that only focus on a single channel or modality that suffer from "I have a hammer so everything must be a nail" type thinking. To top it off, Craig is one of the nicest guys you could meet. He's easy to work with, solutions focused and always gives in depth explanations into any campaign. I always learn something new after talking to Craig!

Adam Downer

Head of Digital

5.0

2017-07-30T12:51:36+10:00

Adam Downer

Head of Digital

I've been working with Craig and his team for years and cannot recommend him highly enough. He always has the most up to date knowledge and truly understands the "why" behind many marketing strategies. His knowledge is deep within so many areas, inbound, content, organic and paid search, social media, email, the list goes on. Having such a wide set of skills gives me comfort that whatever suggestions he has are well thought out and goal oriented, unlike so many fad marketing companies that only focus on a single channel or modality that suffer from "I have a hammer so everything must be a nail" type thinking. To top it off, Craig is one of the nicest guys you could meet. He's easy to work with, solutions focused and always gives in depth explanations into any campaign. I always learn something new after talking to Craig!

https://xen.com.au/testimonials/knowledge-deep-within-many-areas-inbound-content-organic-paid-search-social-media-email-list-goes/

Now one of our most trusted business advisors across all 26 of our brands

We initially commissioned Craig to help build the SEO strategy for our new health information site.

Since then, Craig has proven to be so much more than 'just an SEO guy' - Craig is now one of our most trusted business advisors across all 26 of our brands, and has helped radically evolve the company’s overall digital marketing strategy.

Nick Ellery

Head of Digital, PharmaCare

5.0

2017-07-30T12:53:06+10:00

Nick Ellery

Head of Digital, PharmaCare

We initially commissioned Craig to help build the SEO strategy for our new health information site. Since then, Craig has proven to be so much more than 'just an SEO guy' - Craig is now one of our most trusted business advisors across all 26 of our brands, and has helped radically evolve the company’s overall digital marketing strategy.

https://xen.com.au/testimonials/now-one-trusted-business-advisors-across-26-brands/

My go-to HubSpot Guru

As the only Marketing employee in my organisation, I see XEN as an much needed extension of my team of one. As a company, we rely heavily on Craig and the team to turn our plans into reality. Irrespective of the size of task at hand, XEN continually take the time to understand why and guide us in the right direction - from emailing a subset of our contacts, to transforming our outdated website into a clean, contemporary site, with strategic goals in mind.

It was only after starting with my current company that I realised Craig was a HubSpot guru. He's been instrumental in our adoption of HubSpot and the success we've seen as a result of using it. I often catch myself bragging about Craig's expertise and I consider myself lucky to work with him. I'm certain that we wouldn't be in the favourable position we are in today without XEN.

Michaela Murray

Marketing Manager, WARDY Group

5.0

2017-07-30T12:56:06+10:00

Michaela Murray

Marketing Manager, WARDY Group

As the only Marketing employee in my organisation, I see XEN as an much needed extension of my team of one. As a company, we rely heavily on Craig and the team to turn our plans into reality. Irrespective of the size of task at hand, XEN continually take the time to understand why and guide us in the right direction - from emailing a subset of our contacts, to transforming our outdated website into a clean, contemporary site, with strategic goals in mind. It was only after starting with my current company that I realised Craig was a HubSpot guru. He's been instrumental in our adoption of HubSpot and the success we've seen as a result of using it. I often catch myself bragging about Craig's expertise and I consider myself lucky to work with him. I'm certain that we wouldn't be in the favourable position we are in today without XEN.

https://xen.com.au/testimonials/go-hubspot-guru/

Impressed with XEN’s combination of strategic, technical and implementation skills

We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.

With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.

It has been a vital part of our 35% sales growth , compared to last year.

We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.

Markus Lambert

National Manager, Solar Sales, LG Electronics Australia Pty Ltd

5.0

2017-08-15T10:18:03+10:00

Markus Lambert

National Manager, Solar Sales, LG Electronics Australia Pty Ltd

We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads. With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success. It has been a vital part of our 35% sales growth , compared to last year. We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.

https://xen.com.au/testimonials/impressed-xens-combination-strategic-technical-implementation-skills/

Always has your best interest at heart

XEN is a true extension of our marketing team and we have a genuine partnership dedicated to the success of the marketing strategy.

They keep us at the forefront of digital marketing, even when we are time poor and limited in resources - finding creative and effective ways to keep us relevant in a very competitive and noisy landscape.

Craig and the team never hesitate to share insight, train and enable; and while some would be concerned with making themselves redundant, XEN believe in empowering us to be confident in the digital space to grow, learn and succeed.

I would recommend XEN to any organisation looking for a true digital marketing partner, who always has your best interest at heart.

Lee-Sia Kay

Head of Marketing, ASX Listed Technology Company

5.0

2017-09-01T14:33:22+10:00

Lee-Sia Kay

Head of Marketing, ASX Listed Technology Company

XEN is a true extension of our marketing team and we have a genuine partnership dedicated to the success of the marketing strategy. They keep us at the forefront of digital marketing, even when we are time poor and limited in resources - finding creative and effective ways to keep us relevant in a very competitive and noisy landscape. Craig and the team never hesitate to share insight, train and enable; and while some would be concerned with making themselves redundant, XEN believe in empowering us to be confident in the digital space to grow, learn and succeed. I would recommend XEN to any organisation looking for a true digital marketing partner, who always has your best interest at heart.

https://xen.com.au/testimonials/always-best-interest-heart/

Professionalism and timely response

Barker College have worked with Craig Bailey and XEN on two website projects. Most recently for the development of a new site for the School.

Craig's professionalism and timely response is always appreciated on projects such as this. From the preparation of the redirect mapping file, to liaising with the web developers and testing all the redirects pre and post go-live, Craig and his team contributed to a smooth launch of our new site.

Julie McAllister

Director of Communications

5.0

2017-09-11T13:08:58+10:00

Julie McAllister

Director of Communications

Barker College have worked with Craig Bailey and XEN on two website projects. Most recently for the development of a new site for the School. Craig's professionalism and timely response is always appreciated on projects such as this. From the preparation of the redirect mapping file, to liaising with the web developers and testing all the redirects pre and post go-live, Craig and his team contributed to a smooth launch of our new site.

https://xen.com.au/testimonials/2458/

Delivered an outstanding new website

We engaged XEN to design, develop and optimise our new Maestrano website as part of a global launch of the Maestrano brand.

We were especially concerned about this project given its importance to our company and the timeframes we needed.

Working with Suellen and Craig was a great experience - they delivered an outstanding new website design including development of all content, and then implemented and launched the site on-time and within budget, whilst cooperating fully and smoothly with our teams.

It has been a very successful project, and I have no hesitation in recommending XEN for high-level corporate website design and development.

Stéphane Ibos

CEO, Maestrano

5.0

2017-09-15T08:11:10+10:00

Stéphane Ibos

CEO, Maestrano

We engaged XEN to design, develop and optimise our new Maestrano website as part of a global launch of the Maestrano brand. We were especially concerned about this project given its importance to our company and the timeframes we needed. Working with Suellen and Craig was a great experience - they delivered an outstanding new website design including development of all content, and then implemented and launched the site on-time and within budget, whilst cooperating fully and smoothly with our teams. It has been a very successful project, and I have no hesitation in recommending XEN for high-level corporate website design and development.

https://xen.com.au/testimonials/delivered-outstanding-new-website/

An absolute delight to work with

XEN were initially engaged to provide Xakia with website design, build and release in a very tight timeframe, to provide the Xakia website with a much-needed facelift and customer journey. From the outset, XEN were focused on strategy and branding, without compromising the timetable. Xakia uses HubSpot for its marketing, and XEN provided guidance and training on maintenance of the website for blogs, landing pages, lead flow and website text changes. XEN were professional, efficient and an absolute delight to work with, leading to an ongoing engagement on other aspects of Xakia’s marketing strategy. We have since recommended XEN to others and will continue to do so.

Jodie Baker

CEO, Xakia

5.0

2018-10-22T13:44:44+10:00

Jodie Baker

CEO, Xakia

https://xen.com.au/testimonials/an-absolute-delight-to-work-with/

Added value to our marketing strategy

Craig Bailey assisted us with developing and refining the strategy for promoting a major new initiative in education. He was able to guide us to clarity about our key messages and target audiences, as well as how to link the personas for those target audiences to those key messages and the channels we will use.
He was outcomes-focused, kept us concentrated on the problem we are trying to solve for the end user and added great value to our marketing strategy.
Craig is also very enjoyable to work with — the strategic lens he brought to bear never wavered, but we honed our strategy in a relaxed and fun session.

Judith Fox

CEO, Australian Shareholders Association

5.0

2019-07-23T17:22:42+10:00

Judith Fox

CEO, Australian Shareholders Association

Craig Bailey assisted us with developing and refining the strategy for promoting a major new initiative in education. He was able to guide us to clarity about our key messages and target audiences, as well as how to link the personas for those target audiences to those key messages and the channels we will use. He was outcomes-focused, kept us concentrated on the problem we are trying to solve for the end user and added great value to our marketing strategy. Craig is also very enjoyable to work with — the strategic lens he brought to bear never wavered, but we honed our strategy in a relaxed and fun session.

https://xen.com.au/testimonials/added-great-value-to-our-marketing-strategy/