Welcome to Episode 92 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Listen here: https://soundcloud.com/hubshots/092-hubspot-analytics-update-google-my-business-websites-instagram-tips
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Recorded: Wednesday 21 June 2017 | Published: Friday 07 July 2017
Shot 1: Inbound Thought of the Week
Site speed is important
Interesting tweet re speed: https://twitter.com/agconsult/status/876086346892402688
Here’s the 5 main tools we use for checking site performance:
https://developers.google.com/speed/pagespeed/insights/
Shot 2: HubSpot Marketing Feature of the Week
New analytics engine:
https://www.hubspot.com/product-updates/a-new-analytics-engine-to-power-your-hubspot-data
Starts rolling out in June, should be reflected in reports by end of July.
Main point: adding a 30-minute timeout to sessions ie much more like Google Analytics:
“Let’s say a contact visited your site on a Friday afternoon, then left that tab open on his desktop over the weekend, came back to the site on Monday, and explored a separate product line. The “old” engine — without the concept of a 30-minute timeout — would see this as a single visit. With that in mind, the “Time of Last Visit” property would show Friday afternoon. With the new engine, the properties would more accurately reflect the visitor’s activity. “Number of Visits” would be two (since the visitor did, in fact, come to the site on two separate occasions) and “Time of Last Visit” would show Monday.”
Shot 3: Marketing Tip of the Week
Create Google My Business sites.
Check out the site design of the GMB site:
https://www.google.com.au/business/
Log into your GMB dashboard and get started:
https://business.google.com/manage/
