Welcome to Episode 88 of HubShots!
Listen to the episode here: https://soundcloud.com/hubshots/088-hidden-hubspot-settings-and-pretending-to-know-things
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Recorded: Wednesday 24 May 2017 | Published: Saturday 10 June 2017
Shot 1: Inbound Thought of the Week
Focus versus Diversification with your content strategy.
Joe Pulizzi highlights the trap of diversifying too early across content formats and channels. Instead focus first on getting one channel working well, building that audience, and then later adding more formats to the offering. (Listen to episode 83: http://contentmarketinginstitute.com/content-inc-podcast/)
Shot 2: HubSpot Marketing Feature of the Week
Using HubSpot Content Setting properties to see where a field is used:
Click on the Used in number and then see where it is used.
Eg here’s the items for a custom contact property in my portal:
Shot 3: Marketing Tip of the Week
Setting up Colour Picker Favorites
Why? Because it keeps your brand consistent and is used in the system where ever you can choose colours. Like on pages and CTAs.
You can find this in Content Settings > Colors and Fonts > Color Picker Favorites