HubShots Episode 79: HubSpot Email Deliverability, AMP Blog Posts, Quick SEO Process
Welcome to Episode 79 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found...
3 min read
Craig Bailey 3 May 2017 10:31:53 AM
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Listen to the episode here: https://soundcloud.com/hubshots/082-email-email-and-more-email-stuff
Join our WhatsApp group here: https://chat.whatsapp.com/09R0ogqg6ipI61YQRWPDtr
Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/
Recorded: Wednesday 26 April 2017 | Published: Friday 28 April 2017
Not using emails as part of your marketing.
After our discussion last episode about No Pong Ian had a conversation with one of the co-founders, and they mentioned they made a deliberate choice not to send emails to prospects and customers - they didn’t want to clog up people’s inboxes.
An interesting approach - which we discuss further.
Sending follow up emails to contacts who didn’t open or respond to the first email
Using Smart lists to target contacts who:
Example lists:
Abandoned Cart emails - CAN-SPAM and CASL compliance
Very difficult to get a definitive answer - here’s a few resources to review:
http://rejoiner.com/resources/email-remarketing-can-spam-2/
https://www.shopify.com.au/guides/email-marketing/transactional-emails
(This is not legal advice, obviously) however, note:
Digital Marketer episode 93: includes discussion about abandoned cart emails
(Thanks Suellen!)
https://www.digitalmarketer.com/podcast/website-tweaks-generate-sales/
Special guest Syed Balkhi, Co-Founder of OptinMonster
HubSpot Email Tracking or Sales > Activity Stream in HubSpot
https://www.hubspot.com/products/sales/email-tracking
Know the second a lead opens an email, clicks a link, or downloads an attachment - then send a perfectly timed follow-up.
3 things we find useful in this tool:
Privacy and emails
UnrollMe got caught out selling people’s data to companies such as Uber:
They were ‘heartbroken’:
http://blog.unroll.me/we-can-do-better/
See also: https://daringfireball.net/linked/2017/04/23/heartbreaking
Tip: if you decide to delete your account with Unroll.me, make sure you revoke their access in your Google Account privacy settings.
10 ideas for: segments for sending targeted emails to a cold contact list
How can I optimize my emails for better engagement?
https://knowledge.hubspot.com/articles/kcs_article/email/hubspot-email-tool-best-practices
Tons of useful tips and reminders
Done is better than perfect. - Facebook
Other stuff we’ve been reading and recommend, but had to cut from the show:
Tool to investigate:
Some of Craig’s reading:
https://getpocket.com/@craigbailey
Please rate and leave us some feedback as this helps us.
Welcome to Episode 79 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found...
Welcome to Episode 81 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found...
HubShots Episode 94: Active Listening, Contact Re-subscription, Having the Right Contact Properties & Our Gmail Tip