Welcome to Episode 79 of HubShots!
Listen to the episode here: https://soundcloud.com/hubshots/079-hubspot-email-deliverability-amp-blog-posts-quick-seo-process
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Recorded: Wednesday 05 April 2017 | Published: Friday 07 April 2017
Shot 1: Inbound Thought of the Week
The Search Opportunity
#13: What percent of clicks on Google search results go to Google Shopping results?
The Google Shopping ads have become pretty compelling — the visuals are solid, the advertisers are clearly spending lots of effort on CTR optimization, and the results, not surprisingly, reflect this.
MozCast has Shopping results in 9% of queries, while clickstream data shows those results earning 0.55% of all search clicks.
Google Shopping help: https://support.google.com/adwords/answer/2454022?hl=en-AU
Shot 2: HubSpot Marketing Features of the Week
1: Email Deliverability
Email Deliverability Protection rolling out over the next few weeks
Stops an email send if it notices abnormally high hard bounce rate.
2: AMP pages
Bonus: Accelerated Mobile Pages (AMP) is here for blog posts!
This helps speed-up your blog posts for mobile visitors and make them more discoverable in Google search. Speed matters and with AMP in HubSpot, blog post content will load nearly instantaneously for mobile visitors keeping them engaged.
AMP-enabled content will display with the logo in search results and will also have the opportunity to display in Google’s carousel making it more discoverable.
Shot 3: HubSpot Marketing Tip of the Week
Reminder to use Page Performance report:
Minimum Viable SEO: If You Only Have a Few Minutes Each Week… Do This! – Whiteboard Friday
Shot 4: HubSpot Sales Feature of the Week
HubSpot CRM Task Queues
This works for contacts, companies and deals. Basically giving structure to getting things done using the CRM on a daily basis. Watch the 2 minute video as it will give you an idea quickly on how to do this.
Did you know? 80% of sales require 5 follow-up phone calls after the meeting, yet 44% of salespeople give up after one follow-up. As a best practice, every deal in your database should have a next step
Shot 5: Opinion of the Week
The invisible fence
There are very few fences that can stop a determined person (or dog, for that matter).
Most of the time, the fence is merely a visual reminder that we’re rewarded for complying.
If you care enough, ignore the fence. It’s mostly in your head.
Shot 6: Podcast of the Week
Marketing School – Ep. #245 – How to Analyze Your Competition in Less Than 10 Minutes
Shot 7: Resource of the Week
Cats ringing bells for treats
— ねこナビ編集部@VR動画公開中 (@b_ru_ru) March 30, 2017
Shot 8: Quote of the Week
“A visionary is someone who magically moves between worlds while building bridges so that others may follow.”
Shot 9: Bonus Links of the Week
Other stuff we’ve been reading and recommend, but had to cut from the show:
Tool to investigate:
Some of Craig’s reading:
Please rate and leave us some feedback as this helps us.