HubShots Episode 79: HubSpot Email Deliverability, AMP Blog Posts, Quick SEO Process

HubShots Episode 79

Welcome to Episode 79 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Listen to the episode here: https://soundcloud.com/hubshots/079-hubspot-email-deliverability-amp-blog-posts-quick-seo-process

Join our WhatsApp group here: https://chat.whatsapp.com/09R0ogqg6ipI61YQRWPDtr

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

We’re also testing a new Facebook Messenger HubShots Room: https://www.messenger.com/t/1099519836821248

HubShots Facebook Chatbot: http://m.me/HubShotsPodcast

Recorded: Wednesday 05 April 2017 | Published: Friday 07 April 2017

Shot 1: Inbound Thought of the Week

The Search Opportunity

https://moz.com/blog/state-of-searcher-behavior-revealed

#13: What percent of clicks on Google search results go to Google Shopping results?

The Google Shopping ads have become pretty compelling — the visuals are solid, the advertisers are clearly spending lots of effort on CTR optimization, and the results, not surprisingly, reflect this.

MozCast has Shopping results in 9% of queries, while clickstream data shows those results earning 0.55% of all search clicks.

Google Shopping help: https://support.google.com/adwords/answer/2454022?hl=en-AU 

and https://support.google.com/adwords/answer/6275312?hl=en-AU&ref_topic=6275320

Shot 2: HubSpot Marketing Features of the Week

1: Email Deliverability

Email Deliverability Protection rolling out over the next few weeks

Stops an email send if it notices abnormally high hard bounce rate.

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2: AMP pages

Bonus: Accelerated Mobile Pages (AMP) is here for blog posts!

This helps speed-up your blog posts for mobile visitors and make them more discoverable in Google search. Speed matters and with AMP in HubSpot, blog post content will load nearly instantaneously for mobile visitors keeping them engaged.

AMP-enabled content will display with the logo in search results and will also have the opportunity to display in Google’s carousel making it more discoverable.

Content Settings HubSpot

Shot 3: HubSpot Marketing Tip of the Week

Reminder to use Page Performance report:

https://app.hubspot.com/pages/XXXXX/analyze/page-performance

Minimum Viable SEO: If You Only Have a Few Minutes Each Week… Do This! – Whiteboard Friday

https://moz.com/blog/minimum-viable-seo-whiteboard-friday

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Shot 4: HubSpot Sales Feature of the Week

HubSpot CRM Task Queues

This works for contacts, companies and deals.  Basically giving structure to getting things done using the CRM on a daily basis.  Watch the 2 minute video as it will give you an idea quickly on how to do this.

Did you know? 80% of sales require 5 follow-up phone calls after the meeting, yet 44% of salespeople give up after one follow-up. As a best practice, every deal in your database should have a next step

Shot 5: Opinion of the Week

The invisible fence

There are very few fences that can stop a determined person (or dog, for that matter).

Most of the time, the fence is merely a visual reminder that we’re rewarded for complying.

If you care enough, ignore the fence. It’s mostly in your head.

http://sethgodin.typepad.com/seths_blog/2017/04/invisiblefence.html

Shot 6: Podcast of the Week

Marketing School – Ep. #245 – How to Analyze Your Competition in Less Than 10 Minutes

http://marketingschool.io/how-to-analyze-your-competition-in-less-than-10-minutes-ep-245/

Shot 7: Resource of the Week

Cats ringing bells for treats

https://twitter.com/b_ru_ru/status/847368727016259584/video/1

Shot 8: Quote of the Week

https://twitter.com/justinemusk/status/848382201641148417

“A visionary is someone who magically moves between worlds while building bridges so that others may follow.”

Justine Musk

Shot 9: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

Tool to investigate:

https://socialblade.com/instagram/user/hubshotspodcast

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us.

HubShots 79

Craig Bailey

Craig is the Founder and Technical Director at XEN Systems. He’s been involved in IT, web development and digital marketing for more than 25 years.

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