Welcome to Episode 175 of Hubshots!
APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does.
This episode we chat about recording a live podcast, about podcasting. Plus more on keeping your database contact list clean.
Listen to the episode here: https://soundcloud.com/hubshots/175-contact-cleanliness-contact-smarts/
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Recorded: Thursday 26 September 2019 | Published: Monday 14 October 2019
Shot 1: Inbound Thought of the Week
Sydney HubSpot User Group HugCast
The HugCast was last night at the Sydney HubSpot User Group. A lot of fun with Moby, Ian and Craig recording a podcast about podcasting live in front of the HUG audience.
You can view the slide deck here:
Shot 2: HubSpot Marketing Feature of the Week
Find hard bounce contacts:
Make sure you tick this option for added insight:
Better yet, run NeverBounce over your database before you ever sound out an email.
The first tip here about adding a Meeting link to contacts you own is really good:
Shot 3: HubSpot Sales Feature of the Week
You might think this is a marketing feature, but I think it is going to help out sales teams even more:
Especially at tradeshows, events, etc
Shot 4: HubSpot Gotcha of the Week
Not being able to see who could also be responding to messenger conversations. Had one of our customers and myself responding to a customer enquiry. Only when the conversation ended did I realise that our client started to respond!
Shot 5: Marketing Tip of the Week
A tool from Google: Find My Audience https://www.thinkwithgoogle.com/feature/findmyaudience/
Find My Audience helps you understand who your most valuable customers are on YouTube — so you can discover new audiences and learn how to reach them individually with relevant messages.
Find My Audience will help you:
- FIND: Identify new audiences that match your current business goals, whether you’re focused on building awareness or growing consideration.
- IDENTIFY: Get insights into your unique audiences’ interests, habits, and what they’re actively planning to purchase.
- BUILD your YouTube audience strategy with your free and shareable audience profile
Shot 6: Insight of the Week
Where do podcasts fit in the sales and marketing funnel?
There are a number of considerations including:
- Size of your business
- Format you want to use
Here’s how we consider HubShots in terms of our marketing funnel.
Shot 7: App of the Week
Our favourite podcast player!
Shot 8: Resource of the Week
Shot 9: Quote of the Week
“I view life as one big adventure. I’m always learning, and finding new things to try and challenges to overcome.” – Sir Richard Branson
Shot 10: Bonus Links of the Week
Please rate and leave us some feedback as this helps us improve and reach more marketers.