HubShots Episode 152: I don’t care about your new logo

HubShots Episode 152: I don’t care about your new logo

Welcome to Episode 152 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at HubSpot email testing, content audits, HubSpot form enhancements, and why many marketing trend stats are useless. Plus, why your customers don’t care about your new logo.

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HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

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Recorded: Wed 13 Mar 2019 | Published: Tue 02 April 2019

Shot 1: Inbound Thought of the Week

What is Inbound?

Inbound is an event that celebrates the human, helpful side of business.

They should just rename Inbound to South by Southwest (SXSW) Boston.

Marketing in the good old days:

“The power to keep up.”

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Shot 2: HubSpot Marketing Feature of the Week

Email client testing – we would say it is hardly used!

You will find it under Preview in the Actions menu when in the email tool.

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Not You? Links in forms

See point 2 in the HubSpot product updates post:

Smart lists based on contact activity

Using Activity as criteria in smart lists:

hubspot smart list activity criteria

Shot 3: HubSpot Sales Feature of the Week

How to use sequences

Sequences use a mix of personalized, well-timed emails and follow-up task reminders to automate your communication with your leads.

You can customise the sequence to the individual before sending it.

This is good for people you meet initially but may need some time before re-connecting with you.  Would work well in the property space.

Challenge: have 45 day follow up plan – Thank you Justin from the JetStream

Shot 4: HubSpot Gotcha of the Week

Changing field names in custom modules

Be careful when renaming fields.  It renames the HubL variable name.

What we found is that you cannot see that data

Updating HubL