HubShots Episode 138: HubSpot Conversations and the HubSpot Marketing Starter Stack

HubShots Episode 138

Welcome to Episode 138 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at HubSpot’s Marketing Starter Stack including HubSpot Conversations, and discuss our recommended marketing stack for startups and small-medium businesses.

Listen to the episode here: https://soundcloud.com/hubshots/138-hubspot-conversations-and-the-hubspot-marketing-starter-stack

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Wednesday 10 October 2018 | Published: Saturday 13 October 2018

Shot 1: Inbound Thought of the Week

Horses for Courses…

Ensuring the marketing stack you implement is optimal for your situation.

We broadly separate our clients into two buckets:

Starter/Small and Mid-Large/Enterprise

Typically the difference between the two is whether we’re dealing with a Business owner or small (perhaps part time) marketing team, versus a General Manager and dedicated marketing team.

Today we’re covering our ideal stack for the Starter/Small clients

It looks like this (with indicative USD pricing):

Growing to add:

  • Landingi – $39 per month
  • Databox – $49 per month
  • HotJar – $29 per month (other options: Inspectlet, LuckyOrange, FullStory, CrazyEgg)
  • Sales Starter – $50 per month

By comparison, our Mid-Large stack looks like this:

  • HubSpot Pro (or Enterprise) – $800 per month
  • Databox – $49 per month
  • HotJar – $29 per month

Note, most of these tools have Free plans, however we’ve focussed on the entry level plans, and assumed a database up to 1000 contacts. And we’ve chosen monthly pricing (eg compared to Annual)

The price for the Starter Stack all up is $232 USD per month ($327 AUD)

Shot 2: HubSpot Marketing Feature of the Week

HubSpot Marketing Starter and Conversations

HubSpot Conversations:

https://www.hubspot.com/products/crm/conversations

Overview of the key components

  • Shared inbox
  • Bots
  • Live Chat (Targeted Messages)

https://knowledge.hubspot.com/articles/kcs_article/conversations/how-to-use-conversations

Marketing Starter

Overview of the inclusions in each version:

https://legal.hubspot.com/hubspot-product-and-services-catalog#Marketing

Our pick of the tools in Marketing Starter:

  • Forms
  • Lead Flows
  • Contact timelines
  • Smart lists
  • Lead Ads

Shot 3: HubSpot Planning of the Week

Why would you upgrade from Marketing Starter to Marketing Pro:

  • Landing pages included (replacing Landingi)
  • Social included (replacing Buffer)

However, key additional features:

  • Workflows
  • CTAs
  • Smart content
  • A/B testing
  • Better reporting

Plus it is all-in-one…

Shot 4: Marketing Tip of the Week

Landingi landing pages versus MailChimp landing pages

MailChimp landing pages are good for really simple landing pages (note: $99 per year to use your own domain). A great option for many sites.

We prefer a landing tool such as langingi because it gives us more flexibility, including:

  • Thank you pages
  • Add scripts eg Google Tag Manager for adding LinkedIn and Twitter pixels

Shot 5: HubSpot Sales Feature of the Week

Not to forget the Sales Hub Starter product. This is on a per user basis.

Some key components that are valuable:

  • Conversation routing
  • Prospects
  • Email sequences
  • HubSpot branding removed

Shot 6: Opinion of the Week

Sans Forgetica

https://thenextweb.com/tech/2018/10/05/researchers-have-created-a-font-that-can-boost-your-memory/?amp=1

A study of 400 uni students, 57% recall versus 50% with Arial.

Shot 7: Retirement of the Week

We say goodbye to Google+ for consumers

https://www.fool.com/investing/2018/10/08/google-plus-going-away-consumers.aspx

https://www.blog.google/technology/safety-security/project-strobe/

Shot 8: Resource of the Week

Fundamentals of Conversational Growth Strategy

Learn the fundamentals of 1:1 messaging strategy and how to develop one for your business.

https://academy.hubspot.com/courses/conversational-marketing-training

Shot 9: Quote of the Week

“For Audi we have developed a corporate design, which is consistently »digital first« in its concept and design. We took a truly holistic, interdisciplinary approach to creating design principles for all media and devices.

The new brand appearance is flexible and modular in the sense of the »atomic design«, rules are reduced to a minimum. In this way, today’s and future devices can be designed so that an overall brand experience is given. At the same time it allows plenty of scope for creative diversity.

The result is a modern design and interaction principle for Audi. Dynamic principles replace rigid rules. The brand portal we designed has gone online in early 2017. It is accessible to everyone – an innovation in the automotive industry, and a symbol of new openness.”

STRICHPUNKT PROJECT PAGE

https://www.underconsideration.com/brandnew/archives/new_global_identity_for_audi_by_strichpunkt_and_kms_team.php

Shot 10: Bonus Links of the Week

Siri Shortcuts in iOS12

https://www.macrumors.com/2018/10/02/five-useful-siri-shortcuts/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 138

XEN Systems

XEN Systems is a HubSpot Certified Partner inbound marketing digital agency in Sydney, Australia. We focus on the 4 S’s of digital: Strategy, SEO, SEM and Social.

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