Welcome to Episode 166 of HubShots!
HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does.
This episode we chat about HubSpot’s decision to include basic email sends in HubSpot free, plus Social Robots.
Listen to the episode here: https://soundcloud.com/hubshots/166-hubspot-vs-mailchimp-plus-social-robots/
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Recorded: Thursday 18 July 2019 | Published: Friday 26 July 2019
Shot 1: Inbound Thought of the Week
Thinking about ‘temporal subscriptions’ thanks to the This Old Marketing podcast (which returned this week – we chat about the podcast further in shot 7).
Temporal subscription behaviour is becoming more common – it’s the tendency to just subscribe temporarily eg subscribe to Netflix for just a series (eg Stranger Things) and then cancel. It’s the drop in and out mentality.
Worth considering in your industries – even if you are a B2B business – because all purchase behaviour eventually follows personal (consumer) behavior. Start planning for it now.
Shot 2: HubSpot Marketing Feature of the Week
HubSpot has enabled sending up to 2000 emails in the free accounts
Here’s what you’ll see the first time you go into Emails in a free Marketing Hub account: