Welcome to HubShots Episode 202: Agile Marketing, HubSpot User Permissions
This episode we chat about Agile marketing, HubSpot Email Analysis tools, Task Queues and Improved permissions.
Listen to the episode here: https://soundcloud.com/hubshots/202-agile-marketing-hubspot-user-permissions
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
Recorded: Thursday 07 May 2020 | Published: Friday 15 May 2020
Shot 1: Growth Thought of the Week
Reminder: We are on YouTube – which may be of interest to you if you have YT open most of the day on your third monitor.
A favour to ask – would you please Like and leave a comment on our LinkedIn post about our 200th Episode.
Agile Marketing is on the rise
Scott Brinker on his Chief Marketing Technology blog post analyses how Agile Marketing is on the rise.
He mentions the new 3rd Annual State of Agile Marketing report from Agile Sherpas.
A quick oversimplification of agile marketing:
- Use a clear list (queue) for tasks – in priority (action) order – that everything gets added to
- Break the tasks into smaller chunks that can be finished quickly
- Aim to have each person working off a single queue (in Teamwork we have a My Work listing for example)
- Ideally be able to visualise the queue (this can be hard if working multiple projects/clients though)
- The number of tasks being worked on will dictate the time they done in (less tasks, quicker completion)
- Fewer tasks being worked on also helps reduce context switching (but often it is other ‘tasks’ eg email, slack, etc that disrupt context switching)
- Aim to deliver smaller pieces of work quickly (MVP approach)
- Daily catchups (standups) help to manage priorities and bottlenecks
- Weekly/monthly reviews (retrospectives) help to lock in learnings avoid repairing mistakes
A few interesting points from the report:
- Note: based on 637 (mainly US) marketers who responded
- Main goal of adopting agile is:
- Increase productivity
- Increase speed of delivery
- Improve quality
- Easily change priorities
- Easily show what is being worked on
You can download the report from here.
I was interested to note one of their Form field options – it had two main options in the Are you looking for…’ form field, and no way to enter ‘Other’ details – which I found slightly confusing. But wasn’t a problem because it was optional.
Would have been good to have another option so they could qualify me appropriately.
Shot 2: HubSpot Marketing Feature of the Week
Look at the Analyze Marketing Email Section
Lots of great analysis on that page.
We discovered what send times were working based on opens.