Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Listen to the episode here: https://soundcloud.com/hubshots/079-hubspot-email-deliverability-amp-blog-posts-quick-seo-process
Join our WhatsApp group here: https://chat.whatsapp.com/09R0ogqg6ipI61YQRWPDtr
Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/
We’re also testing a new Facebook Messenger HubShots Room: https://www.messenger.com/t/1099519836821248
HubShots Facebook Chatbot: http://m.me/HubShotsPodcast
Recorded: Wednesday 05 April 2017 | Published: Friday 07 April 2017
https://moz.com/blog/state-of-searcher-behavior-revealed
#13: What percent of clicks on Google search results go to Google Shopping results?
The Google Shopping ads have become pretty compelling — the visuals are solid, the advertisers are clearly spending lots of effort on CTR optimization, and the results, not surprisingly, reflect this.
MozCast has Shopping results in 9% of queries, while clickstream data shows those results earning 0.55% of all search clicks.
Google Shopping help: https://support.google.com/adwords/answer/2454022?hl=en-AU
and https://support.google.com/adwords/answer/6275312?hl=en-AU&ref_topic=6275320
1: Email Deliverability
Email Deliverability Protection rolling out over the next few weeks
Stops an email send if it notices abnormally high hard bounce rate.
2: AMP pages
Bonus: Accelerated Mobile Pages (AMP) is here for blog posts!
This helps speed-up your blog posts for mobile visitors and make them more discoverable in Google search. Speed matters and with AMP in HubSpot, blog post content will load nearly instantaneously for mobile visitors keeping them engaged.
AMP-enabled content will display with the logo in search results and will also have the opportunity to display in Google’s carousel making it more discoverable.
Reminder to use Page Performance report:
https://app.hubspot.com/pages/XXXXX/analyze/page-performance
Minimum Viable SEO: If You Only Have a Few Minutes Each Week... Do This! - Whiteboard Friday
https://moz.com/blog/minimum-viable-seo-whiteboard-friday
HubSpot CRM Task Queues
This works for contacts, companies and deals. Basically giving structure to getting things done using the CRM on a daily basis. Watch the 2 minute video as it will give you an idea quickly on how to do this.
[youtube https://www.youtube.com/watch?v=qRaesajSVvc?rel=0&w=640&h=360]
Did you know? 80% of sales require 5 follow-up phone calls after the meeting, yet 44% of salespeople give up after one follow-up. As a best practice, every deal in your database should have a next step
There are very few fences that can stop a determined person (or dog, for that matter).
Most of the time, the fence is merely a visual reminder that we're rewarded for complying.
If you care enough, ignore the fence. It's mostly in your head.
http://sethgodin.typepad.com/seths_blog/2017/04/invisiblefence.html
Marketing School - Ep. #245 - How to Analyze Your Competition in Less Than 10 Minutes
http://marketingschool.io/how-to-analyze-your-competition-in-less-than-10-minutes-ep-245/
Cats ringing bells for treats
https://twitter.com/b_ru_ru/status/847368727016259584/video/1
横に並んで注文 pic.twitter.com/lQYeyfnsMC
— ねこナビ編集部@VR動画公開中 (@b_ru_ru) March 30, 2017
https://twitter.com/justinemusk/status/848382201641148417
“A visionary is someone who magically moves between worlds while building bridges so that others may follow.”
Other stuff we’ve been reading and recommend, but had to cut from the show:
Tool to investigate:
https://socialblade.com/instagram/user/hubshotspodcast
Some of Craig’s reading:
https://getpocket.com/@craigbailey
Please rate and leave us some feedback as this helps us.