Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: http://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/
Book in 15 minutes with us on 25 January in Sydney to discuss any HubSpot feature or topic. Book here: https://hubshots.com/cafe-consulting/
Recorded: Tuesday 17 January 2017 | Published: Thursday 19 January 2017
Top 5 Content Marketing Hacks by Ryan Bonnici
You'll learn how to: - Boost traffic by 3x using content - Increase your lead conversions by 500% - Nurture, sell, and upsell to grow your business
http://content.inbound.com/content/top-5-content-marketing-hacks
3 takeaways:
See also: https://moz.com/blog/what-we-learned-analyzing-featured-snippets
And have a listen to our interview with Ryan last year: https://hubshots.com/episode-21/
Smart content is content that is intelligently personalized to your customer’s needs. With Smart Content you can deliver content specifically tailored to where a prospect is in the buying process, or content targeted to people the very first time they visit. Smart Content lets you target content based on anything you know about your contacts.
Why implement smart content?
HubSpot looked at the data for more than 93,000 calls to action over a 12 month period. What they found was calls-to-action targeted to the user performed 42% better than calls to action that were generic.
Get started here > https://knowledge.hubspot.com/smart-content-user-guide/how-to-get-started-with-smart-content
When not to use it: https://knowledge.hubspot.com/articles/kcs_article/cos-general/can-i-use-smart-content-on-a-thank-you-page
Creating custom views in the CRM for prospecting
https://knowledge.hubspot.com/articles/kcs_article/contacts/creating-custom-views-for-prospecting
Sales reps just want to know who they should be talking to today. The view below is an example view that a sales rep could create to see which Contacts they should talk to.
For this sample view, we only want to see contacts that:
Top 10 Ideas - for training our creative muscles.
This week: One of Ian’s customers is a car dealership. What’s 10 ideas for driving more people to the dealership?
I’m assuming all the usual promotion channels are in place (newspaper adverts, AdWords, general Facebook promotion, sponsorships, shopping centre displays, sales), so these are new ideas to test:
Targeting the decision phase buyer
Book in 15 minutes with us on 25 January in Sydney to discuss any HubSpot feature or topic. Book here:
https://hubshots.com/cafe-consulting/
A new monthly video series where Daniel Pink and special guests will solve your biggest sales challenges.
Click the Keep Me Updated button (not the Subscribe)
https://blog.hubspot.com/customers/smart-content-on-your-hubspot-website (Part 2)
https://blog.hubspot.com/customers/smart-content-website-redesign-on-hubspot-cos
Human beings are natural mimickers. The more you're conscious of the other side's posture, mannerisms, and word choices - and the more you subtly reflect those back - the more accurate you'll be at taking their perspective.
~ Daniel H. Pink
Other stuff we’ve been reading and recommend, but had to cut from the show:
https://blog.hubspot.com/marketing/social-media-predictions-2017
https://thinkgrowth.org/traditional-pr-is-broken-66797ef624ca#.c0f96mdsa
https://legalvision.com.au/can-send-marketing-emails-people-ive-received-business-cards/
https://contently.com/strategist/2017/01/12/facebook-era-mobile-video/
Some of Craig’s reading:
https://getpocket.com/@craigbailey
Disrupted by Dan Lyons - book review coming in the next few weeks
Please rate and leave us some feedback as this helps us.
Book in for Cafe Consulting here: