HubShots Episode 167: HubSpot and Privacy

Welcome to Episode 167 of HubShots!

HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.

This episode we chat about HubSpot tracking and privacy, and (likely) your lack of it. Plus, an update on adding CTAs in drag and drop emails. Also, Google’s take on how they keep search relevant.

Listen to the episode here: https://soundcloud.com/hubshots/167-hubspot-and-privacy/

HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

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Recorded: Thursday 25 July 2019 | Published: Wednesday August 7 2019

Shot 1: Inbound Thought of the Week

How we started the podcast…

It all started back in 2016… at a HubSpot User Group.

Shot 2: HubSpot Marketing Feature of the Week

Revisited: Adding CTAs in Drag and Drop email editor

An update to our discussion in the last episode about using CTAs in the drag and drop editor:

https://www.hubshots.com/episodes/episode-165

It’s super easy to add CTAs into emails now:

Was this always here and we just missed it?

Plus, make sure you investigate the modules option - you can use any custom modules from traditional email templates - just drop them on to Drag and Drop emails no problems.

Shot 3: HubSpot Sales Feature of the Week

Making sure you have set up your track and log correctly when using the sales tools.

Recently we have been finding new users not excluding their internal emails.  This is not hard to do and will save a lot of time in contact cleanup!

https://knowledge.hubspot.com/articles/kcs_article/email-tracking/customize-your-hubspot-sales-chrome-extension-default-configuration-options

Shot 4: HubSpot Gotcha of the Week

HubSpot tracking and privacy

HubSpot is removing location tracking in their email tracking activity:

https://www.hubspot.com/product-updates/removing-location-data-from-the-activity-feed

This is likely a response to the outcry about Superhuman’s email tracking:

https://mikeindustries.com/blog/archive/2019/06/superhuman-is-spying-on-you

And then Superhuman’s response:

https://blog.superhuman.com/read-statuses-bdf0cc34b6a5

A reminder that you should assume that you don’t have any privacy.

https://www.craigbailey.net/hubspot-and-privacy/

HubSpot billing gotcha

https://legal.hubspot.com/terms-of-service

“For our Full-Service Marketing Hub Products, once increased, your Subscription Fee will not decrease, even if there is a subsequent reduction in the number of Contacts or emails sent.”

Here’s an example of getting caught by this (sneaky) clause:

Shot 5: Marketing Tip of the Week

LinkedIn has made their advertising campaigns a lot more intuitive with:

• Awareness
• Consideration
• Conversion

campaign objectives:

https://www.linkedin.com/help/lms/answer/103969/the-new-objective-based-advertising-experience-overview?lang=en

https://www.linkedin.com/help/lms/answer/104431

One useful difference:

For awareness campaigns, previously you’d like choose Website objective, but use CPM bidding.

Now you choose an Awareness objective and it only has Impressions as an option.

Shot 6: Insight of the Week

The World is Complex

https://www.craigbailey.net/the-world-is-complex/

Shot 7: Quote of the Week

Another gem from Seth in This is Marketing (p143)

Once you adopt a posture of service, of engaging with the culture to make change, the shift happens.

Now, instead of asking, “How can I get more people to listen to me, how can I get the word out, how can I find more followers, how can I convert more leads to sales, how can I find more clients...” you can ask, “What change do I seek to make?”

Once you know what you stand for, the rest gets a lot easier.

Shot 8: Bonus Links of the Week

A-ha world tour dates:

https://a-ha.com/tickets

Yes, this is a throwback to episode 145:

https://www.hubshots.com/episodes/episode-145
Bye bye Nacho Analytics

https://arstechnica.com/information-technology/2019/07/dataspii-inside-the-debacle-that-dished-private-data-from-apple-tesla-blue-origin-and-4m-people/

Craig’s thoughts:

https://www.craigbailey.net/bye-bye-nacho/
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