HubShots Episode 150: Sales Lead Intelligence, HubSpot Workflow tip & always be starting

Welcome to Episode 150 of HubShots!

Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at a simple HubSpot Workflow tip, think through Ad attribution reporting, ask What is lead intelligence, and talk about why it is important to start things and persist.

Listen to the show here:
https://soundcloud.com/hubshots/150a/

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

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Recorded: 20 February 2019 | Published: 01 March 2019

Shot 1: Inbound Thought of the Week

#doubleburgerfrenzy

Craig’s favourite at Frango’s on the right!

A little about Craig and Ian.

Shot 2: HubSpot Marketing Feature of the Week

Date based workflows - recur annually option

Example scenario: set up a series of monthly newsletters, and then update it next year to start all over again.

Attribution reporting in ads reporting:

https://blog.hubspot.com/customers/making-an-impression

https://knowledge.hubspot.com/articles/kcs_article/ads/analyze-ad-campaigns-in-hubspot

Available in Pro and Enterprise

Shot 3: HubSpot Sales Feature of the Week

What is Lead Intelligence?

We use the contact record and the timeline to get lead intelligence.

Shot 4: HubSpot Gotcha of the Week

Why Facebook Lead Forms might have a source of organic social:

https://knowledge.hubspot.com/articles/kcs_article/ads/lead-ads-faq

Another perhaps unexpected behaviour - Analytics views:

You must have ‘All analytics activities’ as the selection in order to see Facebook Lead Form responses.

If you drill down to just your domain they are excluded. This is because technically they weren’t created on your site. Which makes sense. But is potentially a gotcha.

Shot 5: Marketing Tip of the Week

Turn off Hardware acceleration in Chrome

https://twitter.com/craigbailey/status/1091567981019070465

Shot 6: Insight of the Week

You are always starting. You get better over time.

Ian has been pushing for us to do more video.

Craig has been reluctant - he doesn’t like it and isn’t very good.

But it turns out you get better at things - this podcast is an example.

Take a listen back to episode 2 and see how long you can stand to listen to it - we were cringing as we listened to it tonight.

So then we check how many episodes it took for us to find our rhythm - and it turns out it took about 30 episodes before we were comfortable. By episode 10 we were barely listenable, but by 30 we were OK.

By episode 75 or so we had found our pattern and from 100 onwards we’re really enjoying the process.

Our point: it takes time to get OK at things.

And we’ve only just begun in a way - we’ll likely listen back to this episode in a few years time and cringe all over again. That’s progress.

The takeaway for you dear listener is this: you don’t have to get it perfect in your first episode, blog post, campaign, ad, landing page, chat bot or video - you just have to get started.

That’s why we’re going to persevere with video - we’re not very good at it yet, but we’ll get better.

We’re always starting.

Shot 7: Retirement of the Week

HubSpot pulling in Shopify products and allowing them to be added to Deals, no longer available

Shot 8: Resource of the Week

Google Tag Manager glossary:

https://www.lovesdata.com/blog/google-tag-manager-glossary

Eg here’s the details on Cross Domain Tracking terms in Google Tag Manager:

https://www.lovesdata.com/blog/google-tag-manager-glossary#cross-domain-tracking

Thanks Benjamin!

Shot 9: Quote of the Week

“Ordinary things, consistently done, produce extraordinary results.

We self-sabotage when we look for the one massive thing that can be the game changer.”

Keith Cunningham - The Road Less Stupid

Shot 10: Bonus Links of the Week

Facebook link click meanings:

https://www.jonloomer.com/2019/02/10/facebook-clicks/

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