Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at HubSpot Lead Rotation, testing assumptions and how to be an introvert in an extrovert world.
Listen to the show here:
https://soundcloud.com/hubshots/142-hubspot-lead-rotation-testing-assumptions-how-to-be-an-introvert-in-an-extrovert-world
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
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Recorded: Thursday 15 November 2018 | Published: Tuesday 10 December 2018
Good use of CTAs on the HubSpot blog when viewing on desktop - adding a CTA at the top left of the post before the content even starts:
Database hygiene - keeping our portals minty fresh!
To consider: should we delete any contact who bounces?
If so, easy to create a list and delete.
But if we want to only delete hard bounce contacts, then we need to go through the following process:
If you use Follow Up email from a Lead Flow it will show a recaptcha field - very ugly.
Upvote this request to disable it (or at least an option to disable it):
https://community.hubspot.com/t5/HubSpot-Ideas/Lead-Flows-Allow-Removing-reCAPTCHA-Code/idi-p/193063
Using HotJar to check how people are interacting with your page:
Don’t make assumptions about your audiences as this can have a big impact on conversions on our site. Never assume anything. Test and Measure.
Doing Lead Rotation in a Workflow
https://knowledge.hubspot.com/articles/kcs_article/contacts/how-to-set-an-owner
If you have a Sales Hub Professional account, you can also automatically rotate contacts among specific paid users or teams in your account using the Rotate leads action in your workflow. Rotating your leads with a workflow will evenly distribute incoming contacts to specified contact owners. The lead rotator will randomly assign leads to whichever owner has the lowest lead count.
Running Pain versus Benefit versions of messaging.
Running a new campaign for a client, we built 6 banners with paid-avoidance messaging, and 6 with benefit messaging and tested against a number of target audiences.
Which do you think performed better?
Never assume anything. Test and Measure.
Perpetual Traffic - 10 Facebook Best Practices
http://digitalmarketer.libsyn.com/ep173-10-facebook-best-practices-to-optimize-your-auction-strategy
Moving up the funnel until you find traction. This may be the case as Facebook (and Google) are doing more machine learning and more data is needed to facilitate the result.
This is for Dharmesh.
Are you an introvert?
Michele’s new book for introverts is now available:
https://louderminds.com/new-book/
https://louderminds.com/introvert-book/
The new handbook for introverts - full of strategies, humor, inspiration, and psychological insights into the introvert life.
Amazon.com: https://www.amazon.com/How-Be-Introvert-Extrovert-World-ebook/dp/B07JJFTQ94/
Amazon.co.uk: https://www.amazon.co.uk/How-Be-Introvert-Extrovert-World-ebook/dp/B07JJFTQ94/
Amazon.com.au: https://www.amazon.com.au/How-Be-Introvert-Extrovert-World-ebook/dp/B07JJFTQ94/
Apple Books US: https://itunes.apple.com/book/how-to-be-an-introvert-in-an-extrovert-world/id1439542485?mt=11
Apple Books AU: https://itunes.apple.com/au/book/how-to-be-an-introvert-in-an-extrovert-world/id1439542485?mt=11
About Social Media
“No doubt I miss out on potential audiences by limiting my social media channels. But the stress and faint sense of desperation I feel when I extend myself further on social media is not worth it to me. Much better to be authentic and sane with fewer followers and readers. Like you!”
How to Embrace Depth (Page 78) - Michele Connolly
Profile of Yuval Noah Harari
https://www.nytimes.com/2018/11/09/business/yuval-noah-harari-silicon-valley.html
Some
https://www.wsj.com/articles/tech-consultants-are-the-new-mad-men-1541765256
https://www.gartner.com/doc/reprints?id=1-4TOZK37&ct=180322&st=sb
If that link doesn’t work, try this one instead:
Cloudflare DNS
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