Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at some little known HubSpot tips, tricks and hacks. Plus we chat about Google’s new marketing features including the push into automatically creating ads and landing pages for you.
Listen to the episode here: https://soundcloud.com/hubshots/131-hidden-hubspot-hacks
My name is Ian Jacob from Search & Be Found and with me is Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Wednesday 01 August 2018 | Published: Thursday 30 August 2018
What we see coming shortly is Google will start to automatically building landing pages and set up campaigns with auto optimisation called Smart Campaigns.
https://www.blog.google/technology/ads/machine-learning-hands-advertisers/
https://www.youtube.com/watch?v=MmfaZV96x7A
Another exciting thing is responsive search ads where Google Machine Learning Technology will build the right ad for the right customer! > https://www.wordstream.com/blog/ws/2018/07/10/responsive-search-ads
These Responsive Search Ads contain up to 90% more information
This is even better than the way we’d usually do it in WordPress, using RegEx on WP Engine.
Every few weeks I seem to get unsubscribed from HubSpot emails - eg I’ll go to sign up for a Beta feature and get an email like this below:
“Looks like you’ve opted out of email communication. Click here to get an email and opt back in.”
I have no idea why this keeps happening… HubSpot support is on the case…
Be wary of ‘viral content’ providers like Providr - they may get your Facebook page punished:
Set Favourites, and add notifications.
Goto: Reports > Analytics Tools > Prospects
Plus you can subscribe Team members to the notifications as well.
Bonus hack: You can use the OR command in filters eg:
The best software tools are powerless without decent data.
Decent data is often a result of proper processes being followed (eg Sales reps keeping contact lifecycle stages updated).
Proper processes are often a result of smart incentives.
Think about how you incentivise your teams to keep data up to date.
HubSpot removed the Recent Activity from the Prospects tool:
https://www.hubspot.com/product-updates/recent-activities-removed
You can no longer see page views from anonymous visitors
See also: https://community.hubspot.com/t5/Sales-Tools/What-happened-to-Prospects/td-p/191731
Matthew Barby’s latest SEO Podcast by HubSpot Academy:
https://www.hubspot.com/podcasts/skill-up
“is there anything ever under our total control? Yes, two things are: your actions and your attitude.”
― Mo Gawdat, Solve For Happy: Engineering Your Path to Uncovering the Joy Inside You
Some tips for using the Lead Status field on contacts:
https://blog.hubspot.com/customers/do-it-in-hubspot-sales-enablement-certification
All the other HubSpot goodies released this month:
https://blog.hubspot.com/customers/july-2018-product-updates
CData integration:
https://www.hubspot.com/product-updates/cdata-integration
Connect to HubSpot from Excel, Power BI and other tools
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