Welcome to HubShots, APAC's number 1 HubSpot focused podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at HubSpot’s new menu, email tips and benchmarks, and some Apple Fun Facts.
Listen to the episode here: https://soundcloud.com/hubshots/121-email-marketing-in-2018
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
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Recorded: Wed 02 May 2018 | Published: 16 May 2018
124 days until Inbound - checkout the countdown at https://inboundcountdown.com
Shout out to Ariana - looking forward to saying hi when we’re next in the office.
Shout out to Brent in his new role in Cambridge as a Manager of the Implementation Team for North America.
Getting ready for HubSpot Service Hub coming in the next few weeks.
Have you adjusted to the new menu yet:
So effortless to switch.
Compare this to the pain of switch in other interfaces recently eg the new AdWord interface.
The following properties will undergo the following name changes:
Missing the audience creation and syncing from HubSpot when you don’t have the Ads Add-On!
Found this out when we went to do more Facebook Ads for a customer and realised the big pain it would be to go and create and manage all the audiences manually.
Email marketing unsubscribe reasons: Frequency versus Relevancy
http://www.convinceandconvert.com/email/latest-email-marketing-research/
Craig’s question: why lump the first two together - I want to know which one is more important: Frequency or Relevancy.
Quick takeaway: Make sure your View on Web link is in place:
https://litmus.com/blog/5-things-you-must-know-about-email-consent-under-gdpr
Download the report here:
https://litmus.com/ebooks/state-of-email-2018
Tasks - because we want to create a repeatable system daily.
This helps sales team stay on top and not lose opportunities.
https://knowledge.hubspot.com/getting-started-with-the-hubspot-crm-free/how-to-use-tasks
Settings: Get prompted to create a follow up every time you complete a task. On by default. You can switch this off if you prefer:
We have no opinions this week.
Apple Podcasts platform hits 50 billion downloads and now has over 500,000 shows.
As content has grown, so has the base:
https://9to5mac.com/2018/04/29/apple-podcasts-statistics/
https://www.campaignmonitor.com/resources/guides/2018-email-marketing-predictions/
Excellent example of content presented beautifully and usefully
But key takeaway: personalisation of email is becoming more important than ever.
“People will choose unhappiness over uncertainty.” - Tim Ferriss
“I'd like to dial it back 5% or 10% and try to have a vacation that's not just e-mail with a view.”
Facebook Advertising platform changes:
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