HubShots Episode 121: Email Marketing in 2018

Welcome to Episode 121 of HubShots!

Welcome to HubShots, APAC's number 1 HubSpot focused podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at HubSpot’s new menu, email tips and benchmarks, and some Apple Fun Facts.

Listen to the episode here: https://soundcloud.com/hubshots/121-email-marketing-in-2018

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

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Recorded: Wed 02 May 2018 | Published: 16 May 2018

Shot 1: Inbound Thought of the Week

124 days until Inbound - checkout the countdown at https://inboundcountdown.com

Shout out to Ariana - looking forward to saying hi when we’re next in the office.

Shout out to Brent in his new role in Cambridge as a Manager of the Implementation Team for North America.

Getting ready for HubSpot Service Hub coming in the next few weeks.

Have you adjusted to the new menu yet:

So effortless to switch.

Compare this to the pain of switch in other interfaces recently eg the new AdWord interface.

Shot 2: HubSpot Marketing Feature of the Week

https://www.hubspot.com/product-updates/heads-up-were-changing-the-name-of-the-hubspot-owner-property

The following properties will undergo the following name changes:

Shot 3: HubSpot Gotcha of the Week

Missing the audience creation and syncing from HubSpot when you don’t have the Ads Add-On!

Found this out when we went to do more Facebook Ads for a customer and realised the big pain it would be to go and create and manage all the audiences manually.

Shot 4: Marketing Tip of the Week

Email marketing unsubscribe reasons: Frequency versus Relevancy

http://www.convinceandconvert.com/email/latest-email-marketing-research/

Craig’s question: why lump the first two together - I want to know which one is more important: Frequency or Relevancy.

Quick takeaway: Make sure your View on Web link is in place:

https://litmus.com/blog/5-things-you-must-know-about-email-consent-under-gdpr

Download the report here:

https://litmus.com/ebooks/state-of-email-2018

Shot 5: HubSpot Sales Feature of the Week

Tasks - because we want to create a repeatable system daily.

This helps sales team stay on top and not lose opportunities.

https://knowledge.hubspot.com/getting-started-with-the-hubspot-crm-free/how-to-use-tasks

Settings: Get prompted to create a follow up every time you complete a task. On by default. You can switch this off if you prefer:

Shot 6: Opinion of the Week

We have no opinions this week.

Shot 7: Fun Fact of the Week

Apple Podcasts platform hits 50 billion downloads and now has over 500,000 shows.

As content has grown, so has the base:

• 2014, there were 7 billion podcast downloads.
• 2016, that number jumped to 10.5 billion.
• 2017, it jumped to 13.7 billion episode downloads and streams, across Podcasts and iTunes.
• March 2018, Apple Podcasts passed 50 billion all-time episode downloads and streams.

https://9to5mac.com/2018/04/29/apple-podcasts-statistics/

Shot 8: Resource of the Week

https://www.campaignmonitor.com/resources/guides/2018-email-marketing-predictions/

Excellent example of content presented beautifully and usefully

But key takeaway: personalisation of email is becoming more important than ever.

Shot 9: Quote of the Week

“People will choose unhappiness over uncertainty.” - Tim Ferriss

“I'd like to dial it back 5% or 10% and try to have a vacation that's not just e-mail with a view.”

Shot 10: Bonus Links of the Week

Facebook Advertising platform changes:

https://thenextweb.com/contributors/2018/04/29/facebook-advertising-platform-changed-businesses-need-going-forward/

Please rate and leave us some feedback on Apple Podcasts as this helps us improve and reach more marketers: https://itunes.apple.com/au/podcast/hubshots/id1058686078

Btw you can follow Apple Podcasts on Twitter here: https://twitter.com/ApplePodcasts