Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
We hope you enjoy the podcast as much as HubSpot's CEO, Brian Halligan does: "Thanks for creating this podcast, it's awesome, ... I listen to it, and I enjoy it."
Listen to the show here:
https://soundcloud.com/hubshots/117-117-tailored-lead-flows-manychat-integration-and-sydney-hubspot-user-group-review
This episode we discuss tailored Lead Flows, HubSpot’s upcoming integration with ManyChat, improved HubSpot Meetings functionality and our favourite feedback from the Sydney HubSpot User Group this week.
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
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Recorded: Thursday 29 Mar 2018 | Published: Tuesday 03 Apr 2018
We have under 160 days to Inbound18. Who will be coming?
But onto the Sydney HubSpot User Group. We had a great turnout and you can download the wealth of knowledge that was shared on the night here. Remember to apply that knowledge and understanding.
Craig presented on the 5 Marketing Trends You Need to be Implementing Now!
Plus Elissa Hudson spoke about Why Facebook Messenger is the Next Big Marketing Channel.
You can download the presentation decks here.
For more images of the night, checkout this shared album.
Interesting observation: no one taking selfies!
Feedback from the night made us lol:
Most of the feedback has been overwhelmingly positive, people saying they loved the venue, food, speakers, presentations, panel session and vibe.
But here’s my favourite response so far:
What was good at tonight’s meeting: Food
What can we improve: Presentations
The next event will be held in May 2018.
Typically when we review Lead Flows in HubSpot portals we find that either:
There’s tons of opportunity here.
You should be aiming to get Lead Flow conversion rates of at least 10% by tailoring your Lead Flow offers. Here’s a screenshot of Lead Flows we have set up in our portal:
The secret is to tailor the Lead Flows to specific pages.
Quite often we build Lead Flows that are placed on just one or two pages:
Would you like help setting up Lead Flows for your business? Perhaps our HubSpot Lead Flow Setup Service can help.
We setup 5 tailored Lead Flows for you - full details here.
After learning all things about Facebook Messenger at the last Sydney HUG we know that in the next few weeks there will be a native integration between HubSpot & ManyChat.
ManyChat lets you create a Facebook Messenger bot for your marketing, sales and support. It’s easy and free.
Coming in May we will see HubSpot conversations will be one of the first platform-level features available in the soon-to-be-released HubSpot Service Hub. This will be in HubSpot CRM Free.
Why are we saying this? Because not doing it can cause you a lot of headaches as you implement and use HubSpot to market your business.
Recently we have experienced customers who load all their data without thinking through what is going in and how old the contacts are can run into big issues. One being getting your account stopped by HubSpot and having contacts quarantined.
So one of the ways to approach it is like this:
Parting comment from Elissa Hudson, Senior Marketing Manager at HubSpot Sydney. This is not verbatim! “Ask why you are doing a particular marketing activity and then see if it lines up with your goals. So are you building a twitter following that reaches your business goal or are you doing it because it is a good idea?”
This comment resonates with us. I think we need to always come back to the why and understand on a daily basis if what we are doing is getting us towards our greater goal when implementing marketing activities.
Rev - https://www.rev.com/
We use this for:
Bonus: want to see what Facebook data is being collected about you? Then try this for a week > https://dataselfie.it
This is for those of you with families. Apple launched this week a Families section on their website.
Their value proposition is this: You want to do what’s best for your family. So do we. Check it out here as we think it is a great resource > https://www.apple.com/families/
“Success is never final. Failure is never fatal. It is courage that counts.”
-Winston Churchill
https://builtvisible.com/install-facebook-tracking-pixel-in-gtm/
https://databox.com/track-blog-post-metrics-by-author-page-title-google-analytics
Tool to investigate:
https://www.birdsonganalytics.com/
Some of Craig’s reading:
https://getpocket.com/@craigbailey
Please rate and leave us some feedback as this helps us improve and reach more marketers.