HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode we chat about Inbound 2019 - some of the announcements and what we especially liked. Plus, why having a 6-pack is important.
Listen to the episode here: https://soundcloud.com/hubshots/173-inbound19-the-importance-of-having-a-6-pack/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
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Recorded: Tuesday 09 September 2019 | Published: Friday 20 September 2019
Thoughts on the product announcements...
The awesome:
The other:
Dharmesh keynote:
https://www.youtube.com/watch?v=E82atOgbfj4
Brian keynote:
https://www.youtube.com/watch?v=dqTHw3QWiU4
Removing friction. How can we do that in sales?
In Brian’s keynote, he spoke about these 2 things in the 5 points he had.
How are we removing friction from our sales process?
Are we making it easy for people to deal with our business? Can they find what they need and buy what they need without going through a long sales process?
He mentioned the companies that disrupt use data well to personalise.
Also with great data comes great power, but great responsibility comes with it too!
Workflow Go action is not yet in Contact Workflows.
Make your home page URL clean
Eg
mydomain.com
Not
mydomain.com/my-main-keywords
If you don’t use just the clean URL you will confuse Google.
Often Google won’t give you a 6-pack for your brand term
You ideally want Google to show a 6-pack so it takes up more of the page:
The Group Chat trend
https://a16z.com/2019/09/06/china-is-cashing-in-on-group-chats/
https://www.craigbailey.net/group-chat-trends/
Interesting insights from Andreessen Horowitz around the rise of Group Chats as a path to transactions.
The article predominantly covers WeChat trends in China, but is applicable to many messenger apps including WhatsApp and FB Messenger, albeit with some privacy differences.
In a nutshell, the Group Chat approach involves dedicated ‘concierge’ admins who help members with questions. Often on a path to purchase.
A few key insights:
This is interesting from a number of points, and highlights that technology is still lagging in terms of delivering automated chat experiences. It is clear that embracing a conversational commerce approach requires more personal resources. Using automated technology actually destroys trust and value (at least currently).
All the bigger brands I interact with via chat, are definitely people driven (as opposed to chat bot). This requires significant resource, and is a factor to be weighed carefully when potentially adding to your marketing strategy.
How to turn blatant copying of your site into a promotion for your services:
https://medium.com/@zreitano/on-behalf-of-hims-patients-thank-you-for-copying-ro-aba99193d231
When Google puts 4 paid ads ahead of the first organic result for your own brand name:
https://twitter.com/jasonfried/status/1168986962704982016
“How they sell that is how they win.”
https://www.coywolf.news/webmaster/wordpress-native-lazyload-plugin/
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