HubShots Episode 97
HubShots, HubSpot, Web Analyst

HubShots Episode 97: Marketers ruin everything – how to be responsible marketers

In this episode Ian and Craig discuss the need to be responsible marketers based on Kipp Bodnar’s recent post on how marketers ruin everything. Next up are the cool HubSpot tips including viewing field history, and the new HubSpot Teams setting in Settings.

Then the news of P&G slashing their advertising spend and yet increasing sales.

They provide a strategic overview of how accounting practices can use Facebook for marketing.

There’s a good post from Databox featuring Inbound podcasts, plus a bunch of great resources including the new HubStrap landing page builder.

Google Cards
SEO, Web Analyst

Google’s New Local Business Cards Could Affect Your SEO Strategy

During the first three months of 2016, Google has been testing two new features that search engine optimisers are referring to as Google Posts and local business cards. Google Posts originally powered what SEOs called “candidate cards” for the U.S. presidential candidates. The podium is now offering local business cards for select local businesses. Local…