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Start

If you're new to HubSpot, we guide you on where to start, how to do it right, and train you to make the most of the platform.

HubSpot Onboarding

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Review

Review your HubSpot portal to uncover issues, spot growth opportunities, and ensure you're maximising its potential.

HubSpot Audit + Review

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Grow

Unlock business growth with automation and attribution. Implement best practices and execute marketing campaigns.

HubSpot On-Demand
HubSpot Training
HubSpot Websites
HubSpot Campaigns
Virtual HubSpot Manager

Why Choose XEN?


Because we give marketing and sales departments in B2B technology companies comfort and confidence in the success of their campaigns.

 

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We understand you’re under pressure to deliver timely, profitable marketing projects that keep everyone in the company satisfied.


We’re here to reduce your workload & improve performance by generating more sales & driving consistent results…
…all so you can meet your KPIs on time and on budget.


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Trusted By Industry-Leading Technology Companies

When it comes to marketing operations, we know you’ve got a lot on your plate and it’s limiting your ability to get the best results...

Maybe your Monday to-do list never seems to get any shorter and your calendar looks like a Tetris playfield before you’ve had time to drink your morning coffee.

You might come into the office with a plan of attack but it goes straight out the window when you take a look at your email inbox. One of your microsites is down, there’s a technical issue with HubSpot or your automation tools just aren’t playing ball… Something unexpected always gets in the way.

And if that wasn’t enough to keep you occupied, you need to review campaigns, meet with the sales team, write content, update the company website and perhaps manage a team of staff…

There are just too many balls in the air!

When it comes to marketing operations, we know you’ve got a lot on your plate and it’s limiting your ability to get the best results...

Unexpected tasks are taking your time away from high-level marketing strategies that make a positive impact on performance.

When low-level issues get in the way of your day-to-day plans, your ability to work on high level marketing campaigns is seriously affected in a negative way.

Chances are there’s an expectation on your department to deliver a strong ROI - but with the resources available, it’s difficult to achieve it efficiently and affordably.

And if your team is struggling to implement effective marketing strategies and launch high-converting campaigns, you might be feeling the heat from upper management

It’s frustrating when you know you could be getting better results from your marketing activities - but you just don’t have time to do it

Maybe you have a suspicion that you could be doing more, doing things better or finding more effective options that generate more leads and sales. It’s just proving difficult to turn words into action and finally take that step forward. Does this sound familiar?

xen-hubspot-why-xen-high-level marketing strategies

Let’s see if you can relate to any of the following:

  • Are you struggling to reach unrealistic targets and KPIs? And you’re worried about the potential consequences of underperforming campaigns...

  • Does it feel like you’re rushing to meet over-optimistic deadlines? And you just don’t have the bandwidth to get everything done before time runs out…

  • Is your team too small to pick up enough slack? And a lack of support is reducing your strategic understanding and affecting your quality of work...

  • Has your boss been asking too much of you? And while they’re great - they don’t seem to realise that marketing is complicated, not simply a ‘plug and play’ solution...

  • Is it unclear why you’re getting sub-standard results? And perhaps you’re unaware of which marketing metrics could improve performance of future campaigns…

If you answered ‘yes!’ to any of those questions, you definitely need our help…


Request a Discovery Session

Cookie-cutter agencies failing to deliver results

There’s nothing more frustrating than cookie-cutter agencies who promise you the world but fail to deliver results.

You might already know that you can’t get the most out of your projects if you’re doing all of the heavy lifting yourself…

But even when you need to increase traffic, generate leads and convert more customers, you’ve got that nagging doubt about getting assistance from a marketing agency or moving to a new one.

It’s often difficult to find a reliable, professional provider you can trust and you’ve probably been burned by agencies in the past…

There are far too many sub-standard, old-school solutions out there that actually stop you from achieving your professional and business goals.

There’s nothing more frustrating than cookie-cutter agencies who promise you the world but fail to deliver results.

“There was a big knowledge gap...
...It felt like they took us to a decent level but we outgrew them. We wanted to get to that upper echelon and they couldn’t find a way to get us there.”

“They took far too long to do anything...
...And it was three months before we got a strategy document from them. There were no quick wins and they just dragged their feet throughout the whole process.

“They weren’t experts in their field...
...We were asking questions and they didn’t know the answers. It was like they were outsourcing our work to junior members of staff who made it up as they went along.”

"They didn’t fill us with confidence...
The campaigns weren’t working very well. And when we gave them an opportunity to fix them, they couldn’t fill the gaps. It was pretty uninspiring."

"Their methods were out-dated...
They were behind the curve with old-school methods that didn’t really fit with the tech industry. There was no clear strategy on how to capitalise on new trends."

“They didn’t provide any useful analytics...
Insight was always top-level like page views or traffic figures. They couldn’t show us why certain visitors weren’t converting or what we could do to change that.”

“There was no professional strategy in place...
They seemed to spend our money without a clear plan of action. We saw no evidence of lead nurturing, sales funnel implementation or results evaluation.”

“They wouldn’t give us access to our accounts...
And they kept everything super secretive throughout our partnership. When we eventually asked, they had the cheek to charge us a handover fee for our data.”

“Their communication was appalling...
When we raised a support ticket, it took them days to get back to us. There was ZERO personal connection and it felt like we were constantly shuffled around.”

We get it. You’re tired of underperforming agencies.


Your marketing department needs complete peace of mind that your requirements are being handled efficiently and effectively by experts in your field.

You must be able to rely on a trusted advisor who brings huge value to your operations, and lets you focus on the truly important tasks that actually make a difference to your business.

XEN is THE data-driven marketing solution that ensures you make informed decisions to improve performance and deliver results!

Make informed decisions to improve performance and deliver results

It’s our mission to provide a superior service that uses data-driven strategies to get you results. It then becomes easy to report against benchmarks and outline strategies for future success.

By partnering with XEN, you know that data is at the heart of everything we do, so you can make wise decisions with total confidence based on up-to-date information - driving revenue and profit figures in the right direction.

And here’s exactly how we do it…

We focus on the 4 S’s of digital: Strategy, SEO, SEM and social and using our integrated approach, we help you reach, engage and convert your target customers.

Make informed decisions to improve performance and deliver results

With XEN, you’ll finally be able to:

  • Understand your target market - so you can improve your marketing message and develop effective strategies that ‘speak’ to your customers.

  • Appeal to their specific needs - so they’re more likely to resonate with your product or service and convert into customers.

  • Analyse your competitors - so you can discover the things you’re doing better than the rest and find a distinct advantage when it comes to closing sales.

  • Improve SEO and discoverability - so it’s easier for prospects to find your website on major search engines and navigate the relevant information.

  • Nurture prospects, leads and customers - so you can develop strong relationships with buyers at every stage of your sales funnels. 

  • Build your social media presence - so you can increase your brand awareness and become the go-to authority in the B2B technology field.

  • Track visitor site usage and conversion - so you can gauge the success of your marketing activities and demonstrate performance for your department.

  • Drive traffic, leads and sales - so you can boost your bottom line and achieve the best results possible across your marketing campaigns.

And most importantly…

  • Manage stress and reduce your workload - so you can stop worrying about running marketing campaigns on time and on budget with limited resources.

At XEN, we take all the weight off your shoulders, so you can have the confidence and freedom to handle your day-to-day business with zero stress.


LEARN MORE ABOUT US

Watch an overview of the XEN Growth Model

 

And… Our Business Growth Model lets you tailor a solution to your specific needs for marketing strategy, implementation and training

xen-growth-model-2

Unlike with one-size-fits-all providers, you can customise your partnership with XEN depending on your business requirements. It’s a model designed to deliver the best results for your business based on your current circumstances and future targets.

If you need an end-to-end solution with strategy and implementation, we can deal with every aspect of your marketing operations from start to finish. But if you’re handling strategy yourself and just need some help with the heavy lifting, we can focus purely on implementation to take the weight off your shoulders.

You can work with XEN in a collaborative way so we become an extension of your existing team - or just the crutch you need to lean on if you’re running things with limited team members. Some of our clients even decide to go one step further by performing everything in-house, and using us for an educational resource and a bit of a helping hand along the way.

That’s why we offer optional training and development to upskill your staff on topics such as SEO and marketing trends, as well as on tools like HubSpot, Google Analytics and Facebook Advertising. We’ll come in, set up your processes and empower your marketing staff to run campaigns in the future. You’ll understand the methodology and make sure you’re getting the most out of it.

Using 11 years of digital marketing experience, we’re dedicated to helping you achieve your specific business objectives and performance targets


Each of our clients come to us with different goals. No two partnerships are the same - and it’s our job to understand exactly what results you want to achieve.

Through a combination of technical knowledge, industry experience and friendly communication, we tailor our approach and can help you…

  • Create high-converting strategic marketing campaigns

  • Save time for your team so you can focus on high-level tasks

  • Achieve more by working at full departmental capacity

  • Get the most out of Hubspot or any of your marketing tools

  • Generate more traffic, leads and sales for your business

  • Deliver the best results possible on time and on budget

No matter your objectives, we’ll ensure we have a clear understanding of the goals for your company and tailor the digital strategy that works best for you and actually delivers results.


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Years of digital marketing experience

Leading B2B technology companies across Australia trust XEN to take their marketing operations to the next level…

Here are why companies choose to partner with us…

Join these companies getting the most out of their HubSpot Portals

 

Brother MOQ Digital FireMate WARDY IT Solutions Secure Agility BRAUMS EWN Aeeris Sante Group Coco Republic Smart WFM College of Law Xakia Laissez-faire Catering
XEN's knowledge of all things HubSpot and their ability to transform a complex project into some simple steps have been invaluable during our HubSpot journey so far. We have recommended and will continue to recommend XEN.
Peter Geale
Peter Geale
Firemate
XEN continually take the time to understand why and guide us in the right direction. Craig has been instrumental in our adoption of HubSpot and the success we've seen. I'm certain that we wouldn't be in the favourable position we are in today without XEN.
Michaela Murray
Michaela Murray
WARDY
XEN provided great advice on strategy and also managed the site redesign plus HubSpot rollout. The project was a big success and we continue to rely on XEN for expert advice and assistance. We've been impressed with their comprehensive knowledge of HubSpot.
Malcolm Macnaughtan
Malcolm Macnaughtan
Maestrano
XEN’s combination of technical knowledge, processes, attention to detail and digital campaign strategy development make them an asset; and with their collaborative approach they really are an extension of our marketing team.
Alex Tesoriero
Alex Tesoriero
Brother International Australia

Start your plan for getting the most out of HubSpot today

 

Request a Discovery Session