We Understand You’re Under Pressure To Deliver Timely, Profitable Marketing Projects that Keep Everyone In The Company Satisfied.
We’re Here to Reduce Your Workload & Improve Performance By Generating More Sales & Driving Consistent Results…
…all so you can meet your KPIs on time and on budget.
Trusted By Industry-Leading Technology Companies
When it comes to marketing operations, we know you’ve got a lot on your plate and it’s limiting your ability to get the best results...
Maybe your Monday to-do list never seems to get any shorter and your calendar looks like a Tetris playfield before you’ve had time to drink your morning coffee.
You might come into the office with a plan of attack but it goes straight out the window when you take a look at your email inbox. One of your microsites is down, there’s a technical issue with HubSpot or your automation tools just aren’t playing ball… Something unexpected always gets in the way.
And if that wasn’t enough to keep you occupied, you need to review campaigns, meet with the sales team, write content, update the company website and perhaps manage a team of staff…
There are just too many balls in the air!
Unexpected tasks are taking your time away from high-level marketing strategies that make a positive impact on performance.
When low-level issues get in the way of your day-to-day plans, your ability to work on high level marketing campaigns is seriously affected in a negative way.
Chances are there’s an expectation on your department to deliver a strong ROI - but with the resources available, it’s difficult to achieve it efficiently and affordably.
And if your team is struggling to implement effective marketing strategies and launch high-converting campaigns, you might be feeling the heat from upper management.
It’s frustrating when you know you could be getting better results from your marketing activities - but you just don’t have time to do it!
Maybe you have a suspicion that you could be doing more, doing things better or finding more effective options that generate more leads and sales. It’s just proving difficult to turn words into action and finally take that step forward. Does this sound familiar?
Let’s see if you can relate to any of the following:
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- Are you struggling to reach unrealistic targets and KPIs? And you’re worried about the potential consequences of underperforming campaigns...
- Does it feel like you’re rushing to meet over-optimistic deadlines? And you just don’t have the bandwidth to get everything done before time runs out…
- Is your team too small to pick up enough slack? And a lack of support is reducing your strategic understanding and affecting your quality of work...
- Has your boss been asking too much of you? And while they’re great - they don’t seem to realise that marketing is complicated, not simply a ‘plug and play’ solution...
- Is it unclear why you’re getting sub-standard results? And perhaps you’re unaware of which marketing metrics could improve performance of future campaigns…
If you answered ‘yes!’ to any of those questions, you definitely need our help…
There’s nothing more frustrating than cookie-cutter agencies who promise you the world but fail to deliver results.
You might already know that you can’t get the most out of your projects if you’re doing all of the heavy lifting yourself…
But even when you need to increase traffic, generate leads and convert more customers, you’ve got that nagging doubt about getting assistance from a marketing agency or moving to a new one.
It’s often difficult to find a reliable, professional provider you can trust and you’ve probably been burned by agencies in the past…
There are far too many sub-standard, old-school solutions out there that actually stop you from achieving your professional and business goals.
We get it. You’re tired of underperforming agencies.
Your marketing department needs complete peace of mind that your requirements are being handled efficiently and effectively by experts in your field.
You must be able to rely on a trusted advisor who brings huge value to your operations, and lets you focus on the truly important tasks that actually make a difference to your business.
XEN is different
“In an industry full of SEO and SEM practitioners who promise the world and deliver very little, Craig Bailey and XEN Systems are a beacon of light. XEN’s services to Elcom have added enormous value not only to our organisation, but our customers and our web content management product. In a space which is continuously changing, XEN brings a deep understanding of SEO, SEM and Social.”
Anthony Milner
Product Director, Elcom
XEN is THE data-driven marketing solution that ensures you make informed decisions to improve performance and deliver results!
It’s our mission to provide a superior service that uses data-driven strategies to get you results. It then becomes easy to report against benchmarks and outline strategies for future success.
By partnering with XEN, you know that data is at the heart of everything we do, so you can make wise decisions with total confidence based on up-to-date information - driving revenue and profit figures in the right direction.
And here’s exactly how we do it…
We focus on the 4 S’s of digital: Strategy, SEO, SEM and social and using our integrated approach, we help you reach, engage and convert your target customers.
With XEN, you’ll finally be able to:
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- Understand your target market - so you can improve your marketing message and develop effective strategies that ‘speak’ to your customers.
- Appeal to their specific needs - so they’re more likely to resonate with your product or service and convert into customers.
- Analyse your competitors - so you can discover the things you’re doing better than the rest and find a distinct advantage when it comes to closing sales.
- Improve SEO and discoverability - so it’s easier for prospects to find your website on major search engines and navigate the relevant information.
- Nurture prospects, leads and customers - so you can develop strong relationships with buyers at every stage of your sales funnels.
- Build your social media presence - so you can increase your brand awareness and become the go-to authority in the B2B technology field.
- Track visitor site usage and conversion - so you can gauge the success of your marketing activities and demonstrate performance for your department.
- Drive traffic, leads and sales - so you can boost your bottom line and achieve the best results possible across your marketing campaigns.
And most importantly…
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- Manage stress and reduce your workload - so you can stop worrying about running marketing campaigns on time and on budget with limited resources.
At XEN, we take all the weight off your shoulders, so you can have the confidence and freedom to handle your day-to-day business with zero stress.
And… Our Business Growth Model lets you tailor a solution to your specific needs for marketing strategy, implementation and training
Unlike with one-size-fits-all providers, you can customise your partnership with XEN depending on your business requirements.
It’s a model designed to deliver the best results for your business based on your current circumstances and future targets.
If you need an end-to-end solution with strategy and implementation, we can deal with every aspect of your marketing operations from start to finish.
But if you’re handling strategy yourself and just need some help with the heavy lifting, we can focus purely on implementation to take the weight off your shoulders.
You can work with XEN in a collaborative way so we become an extension of your existing team - or just the crutch you need to lean on if you’re running things with limited team members.
Some of our clients even decide to go one step further by performing everything in-house, and using us for an educational resource and a bit of a helping hand along the way.
That’s why we offer optional training and development to upskill your staff on topics such as SEO and marketing trends, as well as on tools like HubSpot, Google Analytics and Facebook Advertising.
We’ll come in, set up your processes and empower your marketing staff to run campaigns in the future. You’ll understand the methodology and make sure you’re getting the most out of it.
Using 11 years of digital marketing experience, we’re dedicated to helping you achieve your specific business objectives and performance targets
Each of our clients come to us with different goals. No two partnerships are the same - and it’s our job to understand exactly what results you want to achieve.
Through a combination of technical knowledge, industry experience and friendly communication, we tailor our approach and can help you…
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- Create high-converting strategic marketing campaigns
- Save time for your team so you can focus on high-level tasks
- Achieve more by working at full departmental capacity
- Get the most out of Hubspot or any of your marketing tools
- Generate more traffic, leads and sales for your business
- Deliver the best results possible on time and on budget
No matter your objectives, we’ll ensure we have a clear understanding of the goals for your company and tailor the digital strategy that works best for you and actually delivers results.
Leading B2B technology companies across Australia trust XEN to take their marketing operations to the next level…
Here are why companies choose to partner with us…
1. We’re process-oriented and focus on efficiency so you deliver your KPIs without wasting time & energy
Efficiency is one of our core values. Our process-driven approach and organised team management system keeps things running smoothly with quality and speed.
Every unnecessary step is eliminated and our process is fully streamlined so your deliverables get done on time, on budget and exactly on brief every single time…
This is exactly what you can expect through our process:
✓ No quotes that are short on detail and long on cost
✓ No drawn-out unnecessary onboarding processes
✓ No painful time-wasting meetings or redundant forms to fill out
✓ No slow response times that impact your progress
✓ No dealing with junior staff members who aren’t hands on with your project
✓ No guesswork: enjoy constant communication, updates & phone calls
More than anything, we make things efficient and remove hassle by seamlessly fitting into your operations. We combine technical knowledge with real-world marketing experience to help your business achieve the results you deserve - without extra costs, delays or stress.
2. We deliver quick wins and get to the heart of your problem - fast
Unlike other agencies, we don’t spend months preparing onboarding reports that pull the wool over your eyes - it’s our job to get to the root of the problems you’re facing as quickly as possible.
Whether you’re experiencing...
Not enough traffic?
Not enough leads?
Not enough sales?
Automation tools not setup properly?
Whatever you’re up against, we diagnose your problem and create a strategy on how to solve it quickly, so you don’t have to wait to see measurable progress.
With this approach, XEN relieves the pressure as quickly as possible to free up your time. We want to help you get results fast, so you can focus on higher-level marketing strategy and your core responsibilities.
3. You’re always working with experts, not a junior staff member bluffing their way through
There’s nothing more frustrating than dealing with an agency account manager who doesn’t have the technical knowledge required to execute your project effectively. It often means you’re at least one person removed from whoever’s doing the work. With middlemen (or women), it takes way too long to get a response to your questions and things get lost in translation.
But at XEN, you’ll know that you’re always working directly with the qualified team members executing your project. Nobody has to go away to ask a question or get approval from somebody else.
Our process is efficient, professional and you’re always dealing directly with experts who are dedicated to delivering you the best results possible
4. We’re a realistic, reliable agency who always come through on their promises
How many agencies promise you the world just to get you to sign on that dotted line? And how many of them actually manage to deliver on what they said - even when you’ve paid tens of thousands of dollars for the privilege?
Businesses across Australia continue to opt for unreliable marketing providers who sell unrealistic targets and over-optimistic results in record time - without the experience or the know-how to implement relevant strategies and deliver results.
But at XEN, things are different. There’s no hype. We won’t sell you a dream just to come up short - we simply dive deep into understanding and solving the specific problems you have right now, delivering high-quality marketing strategies and building successful campaigns over time.
5. We have a passion for technology and work exclusively with companies in the IT and tech industry to make your life easier
We simply love technology and everything it entails. All of our staff are technology power users, curious about tech and we gravitate to companies who have compelling tech products to offer the market. B2B technology companies are, without a doubt, our ideal clients.
That’s why we know the tech industry inside-out. And our team is one of the best in the business when it comes to formulating a B2B marketing strategy, implementing the components in a coherent plan and reporting in a simple, practical and actionable way completely tailored to the tech industry.
You won’t have to spend months getting us up to speed with how things work in your company - we’ve seen it all before. We’re used to the demands of such a fast-moving industry that requires a breadth of technical knowledge and experience.
6. We boast some of the best partners and connections in the industry, including HubSpot, Google, Facebook and SEMrush
Marketing is constantly changing - and it’s incredibly important to stay up-to-date in a fluid world. Testing and measuring different digital options is crucial for success - and we help you do exactly that by surrounding ourselves with the best industry connections.
We stay connected to the brightest minds and form part of multiple marketing, coaching and training communities. We partner with companies like Hubspot, Google, Databox, Facebook, Spotify and SEMrush so you can benefit from a range of expertise.
A key part of our service is to be transparent with the information we learn from our contacts to use in your campaigns. So, we’ll always share our knowledge with you and thanks to our partners, you’ll feel part of a wider team that’s committed to driving your company forward.
7. Data is at the core of everything we do. Access our live dashboard to monitor performance of your marketing campaigns anytime, anywhere
Data analysis and project insight is fundamental to achieving outstanding marketing results. We make sure you’re never relying on guesswork to get the answers and results you’re looking for.
Thanks to our first-class review and reporting strategies, you will benefit from proper reporting, visibility and insights across your marketing activities. You will always be aware of how your marketing campaigns are performing so you can make any necessary changes.
You can access our live performance dashboard wherever, whenever to keep track of your progress and report to upper management at a moment's notice. With XEN, we’re completely transparent so you’re always in control.
8. We help you support your sales team so you can generate high- quality leads
At XEN, we understand that marketing departments feed into sales teams. And you need a provider who understands their requirements and objectives as well as yours. Every function of the business should be working collaboratively to succeed.
The last thing you want is a sales team putting you under pressure and accusing you of providing them with poor-quality leads that they can’t convert into customers.
That’s why everything we do is sales and results-driven. From prospecting and nurturing to objection handling and follow-up, our system helps with every stage of the sales process and allows you to report on where your leads are coming from, where and why leads are dropping off, as well as how many clients the sales team managed to close.
9. We let our hard work do the talking and give you total flexibility by refusing to lock you into unreasonable, long-term contracts
We believe in delivering results for clients. We don’t believe in locking you into a long-term contract before you see what value we can bring to your business.
Your relationship with XEN is fully flexible and tailored to your specific needs. We provide you with a range of options and can take things on a month-by-month basis without fixed-term contracts. Whatever you need, we can make it happen.
We offer this flexibility because we’re so confident in the results we achieve for our clients. And we stand behind our good work. We don’t need to put you under unnecessary, unfair pressure to win your business in the future. Our results will do that for us.
