When it comes to budget, give AdWords as much as you can afford, tweak campaigns and monitor often.
Here’s an example of Freelancer brandjacking oDesk’s brand terms.
AdWords isn’t a particularly straightforward job if you’re uncertain about how it works or if you’ve never used PPC before. Increasing your click through rate (CTR) is something that’s high on most people’s priority list as it can of course lead to more conversions, better Quality Scores and increased traffic.
In my last post, we discussed how the introduction of ad extensions to Google’s AdRank are ensuring that AdWords is now more competitive than ever. With this in mind, today we’ll be looking at how to create ad extensions.