Making the Most of AdWords with a Small Budget
When it comes to budget, give AdWords as much as you can afford, tweak campaigns and monitor often.
10
Feb
SEM
Tag Archives: adwords
18
Oct
SEM, Web Analyst
AdWords Brandjacking
Here’s an example of Freelancer brandjacking oDesk’s brand terms.
23
Jul
SEM
Increase Your CTR on Google AdWords
AdWords isn’t a particularly straightforward job if you’re uncertain about how it works or if you’ve never used PPC before. Increasing your click through rate (CTR) is something that’s high on most people’s priority list as it can of course lead to more conversions, better Quality Scores and increased traffic.
17
Apr
SEM
How To Create Ad Extensions in Adwords
In my last post, we discussed how the introduction of ad extensions to Google’s AdRank are ensuring that AdWords is now more competitive than ever. With this in mind, today we’ll be looking at how to create ad extensions.