SEO Audits

Professional SEO Reviews

SEO Audits

Introduction

A tailored SEO review including SEO audit, content analysis, keyword research, recommendations and training to help companies improve their Google rankings, traffic and website conversions.

Google is constantly changing. Regularly reviewing your site and staying up-to-date on the terms people are searching for is important for your business growth.

The SEO Review service provides a tailored approach for not only identifying issues and opportunities, but also implementing and helping you plan your content strategy.

Based on 10 years’ experience working with a wide range of companies across hundreds of campaigns, we help you review, plan and prioritise your digital strategy, and then efficiently implement it.

Coverage

The SEO review and strategy not only identifies on-page SEO technical issues, but includes managing their resolution.

As well as the keyword research findings, the report includes a strategy for content in order to rank for the key terms. 

Quick Overview of the SEO Review

1. SEO Audit

Regular SEO audit to identify technical issues with your site

2. SEO Implementation

Implementation of fixes for the SEO technical items (in WordPress, HubSpot or elcomCMS – other CMS may require separate consideration)

3. Keyword Research

Research into keywords and topics providing opportunity for your business

4. Content Analysis

Content audit to identify content gaps

5. SEO Training

Training on SEO trends, best practices and tools. Tailored for your specific situation.

Knowledge is deep within so many areas, inbound, content, organic and paid search, social media, email, the list goes on

I've been working with Craig and his team for years and cannot recommend him highly enough. He always has the most up to date knowledge and truly understands the "why" behind many marketing strategies. His knowledge is deep within so many areas, inbound, content, organic and paid search, social media, email, the list goes on.

Having such a wide set of skills gives me comfort that whatever suggestions he has are well thought out and goal oriented, unlike so many fad marketing companies that only focus on a single channel or modality that suffer from "I have a hammer so everything must be a nail" type thinking. To top it off, Craig is one of the nicest guys you could meet. He's easy to work with, solutions focused and always gives in depth explanations into any campaign. I always learn something new after talking to Craig!

Adam Downer

Head of Digital

XEN Systems
5
2017-07-30T12:51:36+10:00

Adam Downer

Head of Digital

I've been working with Craig and his team for years and cannot recommend him highly enough. He always has the most up to date knowledge and truly understands the "why" behind many marketing strategies. His knowledge is deep within so many areas, inbound, content, organic and paid search, social media, email, the list goes on. Having such a wide set of skills gives me comfort that whatever suggestions he has are well thought out and goal oriented, unlike so many fad marketing companies that only focus on a single channel or modality that suffer from "I have a hammer so everything must be a nail" type thinking. To top it off, Craig is one of the nicest guys you could meet. He's easy to work with, solutions focused and always gives in depth explanations into any campaign. I always learn something new after talking to Craig!

Now one of our most trusted business advisors across all 26 of our brands

We initially commissioned Craig to help build the SEO strategy for our new health information site.

Since then, Craig has proven to be so much more than 'just an SEO guy' - Craig is now one of our most trusted business advisors across all 26 of our brands, and has helped radically evolve the company’s overall digital marketing strategy.
Nick Ellery

Nick Ellery

Head of Digital, PharmaCare

XEN Systems
5
2017-07-30T12:53:06+10:00

Nick Ellery

Head of Digital, PharmaCare

Nick Ellery
We initially commissioned Craig to help build the SEO strategy for our new health information site. Since then, Craig has proven to be so much more than 'just an SEO guy' - Craig is now one of our most trusted business advisors across all 26 of our brands, and has helped radically evolve the company’s overall digital marketing strategy.

Impressed with XEN’s combination of strategic, technical and implementation skills

We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.

With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.

It has been a vital part of our 35% sales growth , compared to last year.

We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.
Markus Lambert

Markus Lambert

National Manager, Solar Sales, LG Electronics Australia Pty Ltd

XEN Systems
5
2017-08-15T10:18:03+10:00

Markus Lambert

National Manager, Solar Sales, LG Electronics Australia Pty Ltd

Markus Lambert
We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads. With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success. It has been a vital part of our 35% sales growth , compared to last year. We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.

Added value to our marketing strategy

Craig Bailey assisted us with developing and refining the strategy for promoting a major new initiative in education. He was able to guide us to clarity about our key messages and target audiences, as well as how to link the personas for those target audiences to those key messages and the channels we will use.
He was outcomes-focused, kept us concentrated on the problem we are trying to solve for the end user and added great value to our marketing strategy.
Craig is also very enjoyable to work with — the strategic lens he brought to bear never wavered, but we honed our strategy in a relaxed and fun session.
Judith fox

Judith Fox

CEO, Australian Shareholders Association

XEN Systems
5
2019-07-23T17:22:42+10:00

Judith Fox

CEO, Australian Shareholders Association

Judith fox
Craig Bailey assisted us with developing and refining the strategy for promoting a major new initiative in education. He was able to guide us to clarity about our key messages and target audiences, as well as how to link the personas for those target audiences to those key messages and the channels we will use. He was outcomes-focused, kept us concentrated on the problem we are trying to solve for the end user and added great value to our marketing strategy. Craig is also very enjoyable to work with — the strategic lens he brought to bear never wavered, but we honed our strategy in a relaxed and fun session.
5
4
XEN Systems

Details of the SEO Review

1. Regular SEO Audit

A regular SEO audit of your website, covering:

  • Content
  • Google crawl
  • Sitemap
  • Canonicalisation
  • Images
  • Page Titles
  • Meta Descriptions
  • Site speed
  • Mobile responsiveness
  • SSL implementation

The deliverable is a listing of the key technical SEO items identified on the site.

2. SEO Fixes

Based on the regular SEO audit we prioritise the key issues and recommendations to implement fixes.

We are able to perform these fixes in sites built on WordPress, elcomCMS or HubSpot. For other website platforms there may be an additional cost required to investigate their functionality and SEO options.

This includes:

  • technical items on the site including page titles and descriptions
  • site settings for canonical URLs and XML sitemaps
  • site navigation and internal linking

3. Research

In this phase we:

  • analyse current keyword rankings
  • perform keyword research to identify high value terms to rank for
  • prepare recommendations for keywords to target (based on search volume and likelihood of being able to rank for them ie competitiveness)

4. Content gap analysis

Based on the keyword research findings we:

  • analyse the current site content (content audit) in order to find content gaps
  • prepare a content list for content assets to be created

5. Training Plan

Based on the audit, research and analysis we:

  • train you on the priorities to action
  • train you on SEO trends and best practices
  • train you on how to specifically implement these on your site

Outcomes

1. SEO issues identified and fixed

Your site optimised for Google rankings and future growth.

2. Content strategy prepared

A full content plan prepared and prioritised, ready to be scheduled for content creation and promotion.

3. Market position and action plan

Not only do you understand your position in the market, but you also have an actionable plan for improving your digital impact.

Benefits

An SEO audit helps you to understand your current site benchmarks, including issues, weaknesses, strengths and opportunities.

SEO Audits are a key insight into the effectiveness of your web site. They highlight technical issues that need fixing, as well as indicating opportunities for improvement against competitors.

When to perform an SEO Audit

There are a number of common situations where an SEO audit offers value:

  • New site
  • Annual review
  • Significant change in traffic and/or conversions

Tools Used

An SEO audit involves analysing the site itself, as well as using a number of tools including Google Analytics, Google Search Console, Google My Business, Bing Webmaster Tools, SanityCheck, Google Ads (if appropriate), SEMrush and ahrefs.

Deliverables

The audit is delivered as a Google doc (or Word document or PDF), along with supporting Google Sheets (or Excel) spreadsheets.

The document is usually around 40-50 pages, but can grow for particularly large sites (eg large Government audits have been around 150 pages in past audits).

Pricing

Please see our pricing page for indicative price guides.

Next Step: Call us on 02 8006 4428 or fill in the form below