SEO Audits

Professional SEO Audits

SEO Audits

An SEO audit helps you to understand your current site benchmarks, including issues, weaknesses, strengths and opportunities.

SEO Audits are a key insight into the effectiveness of your web site. They highlight technical issues that need fixing, as well as indicating opportunities for improvement against competitors.

Why Perform an SEO Audit?

There are a number of common situations where an SEO audit offers value:

  • New site
  • Annual review
  • Significant change in traffic and/or conversions

The Benefits of an SEO Audit

SEO audits provide a focussed look at the issues and opportunities for a web site.

What’s Included?

Each SEO audit is different and tailored to your site’s requirements. As a general overview of what is analysed, typically SEO audits include:

1. Technical Analysis

Technical analysis

The technical analysis includes both on-site and off-site areas of your site’s health.

The on-site technical analysis covers key items such as:

  • site structure
  • information architecture
  • keywords: used and opportunities
  • page Titles and meta tags
  • content structure and markup
  • XML sitemaps
  • indexing and robots.txt
  • 301 redirects
  • performance
  • mobile optimisation
  • analytics tracking (including goals and setup, linking with AdWords)

The off-site analysis covers items such as:

  • the number of links
  • types of linking sites
  • referrals
  • social channels (see also channel analysis later)

2. Competitive Analysis


Competitive items involve analysing competitors and their effectiveness.

The analysis includes:

  • keywords and content that is working well
  • influencers associated with the competitor
  • referral site opportunities


3. Content Analysis

Content Analysis

The content audit includes coverage of:

  • buyer personas
  • content strategy
  • content engagement analysis
  • landing page conversion rates
  • conversion optimisation opportunities
  • conversion path drop-off points

4. Channel Analysis


Channel analysis includes coverage of all other non-organic channels including:

  • Google AdWords
  • other paid advertising channels
  • social channels.

Google AdWords campaigns are reviewed for key items including:

  • account structure
  • click through rates (CTRs)
  • bid prices (CPCs)
  • keyword management (negative keywords, types)
  • extensions implementation (eg call extensions, locations, phone numbers)

What’s Involved?

An SEO audit involves analysing the site itself, as well as using a number of tools including Google Analytics, Google Webmaster Tools, and Google AdWords (if appropriate).

The audit is delivered as a Word document along with supporting Excel spreadsheets. The Word document is usually around 40-50 pages, but can grow for particularly large sites (eg large Government audits have been around 150 pages in past audits).


Please see our pricing page for indicative price guides.