Professional SEO Reviews
Introduction
A tailored SEO review including SEO audit, content analysis, keyword research, recommendations and training to help companies improve their Google rankings, traffic and website conversions.
Google is constantly changing. Regularly reviewing your site and staying up-to-date on the terms people are searching for is important for your business growth.
The SEO Review service provides a tailored approach for not only identifying issues and opportunities, but also implementing and helping you plan your content strategy.
Based on 10 years’ experience working with a wide range of companies across hundreds of campaigns, we help you review, plan and prioritise your digital strategy, and then efficiently implement it.
Coverage
The SEO review and strategy not only identifies on-page SEO technical issues, but includes managing their resolution.
As well as the keyword research findings, the report includes a strategy for content in order to rank for the key terms.
Quick Overview of the SEO Review
1. SEO Audit
Regular SEO audit to identify technical issues with your site
2. SEO Implementation
Implementation of fixes for the SEO technical items (in WordPress, HubSpot or elcomCMS – other CMS may require separate consideration)
3. Keyword Research
Research into keywords and topics providing opportunity for your business
4. Content Analysis
Content audit to identify content gaps
5. SEO Training
Training on SEO trends, best practices and tools. Tailored for your specific situation.
[testimonial_rotator id=”2940″]Details of the SEO Review
1. Regular SEO Audit
A regular SEO audit of your website, covering:
- Content
- Google crawl
- Sitemap
- Canonicalisation
- Images
- Page Titles
- Meta Descriptions
- Site speed
- Mobile responsiveness
- SSL implementation
The deliverable is a listing of the key technical SEO items identified on the site.
2. SEO Fixes
Based on the regular SEO audit we prioritise the key issues and recommendations to implement fixes.
We are able to perform these fixes in sites built on WordPress, elcomCMS or HubSpot. For other website platforms there may be an additional cost required to investigate their functionality and SEO options.
This includes:
- technical items on the site including page titles and descriptions
- site settings for canonical URLs and XML sitemaps
- site navigation and internal linking
3. Research
In this phase we:
- analyse current keyword rankings
- perform keyword research to identify high value terms to rank for
- prepare recommendations for keywords to target (based on search volume and likelihood of being able to rank for them ie competitiveness)
4. Content gap analysis
Based on the keyword research findings we:
- analyse the current site content (content audit) in order to find content gaps
- prepare a content list for content assets to be created
5. Training Plan
Based on the audit, research and analysis we:
- train you on the priorities to action
- train you on SEO trends and best practices
- train you on how to specifically implement these on your site
Outcomes
1. SEO issues identified and fixed
Your site optimised for Google rankings and future growth.
2. Content strategy prepared
A full content plan prepared and prioritised, ready to be scheduled for content creation and promotion.
3. Market position and action plan
Not only do you understand your position in the market, but you also have an actionable plan for improving your digital impact.
Benefits
An SEO audit helps you to understand your current site benchmarks, including issues, weaknesses, strengths and opportunities.
SEO Audits are a key insight into the effectiveness of your web site. They highlight technical issues that need fixing, as well as indicating opportunities for improvement against competitors.
When to perform an SEO Audit
There are a number of common situations where an SEO audit offers value:
- New site
- Annual review
- Significant change in traffic and/or conversions
Tools Used
An SEO audit involves analysing the site itself, as well as using a number of tools including Google Analytics, Google Search Console, Google My Business, Bing Webmaster Tools, SanityCheck, Google Ads (if appropriate), SEMrush and ahrefs.
Deliverables
The audit is delivered as a Google doc (or Word document or PDF), along with supporting Google Sheets (or Excel) spreadsheets.
The document is usually around 40-50 pages, but can grow for particularly large sites (eg large Government audits have been around 150 pages in past audits).
Pricing
Please see our pricing page for indicative price guides.
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