Overview of Pricing and Engagement Models

XEN provides one-off project based services, as well as on-going monthly retainer services.

All prices are in AUD and exclude GST. 

Monthly Retainers


We offer a range of monthly retainer options:

1. Basic Retainers retainers start at $2,000 per month and include analysis, insight and recommendations on site activity, areas for improvement and suggested actions. They do not include any implementation.

2. Lead Generation retainers are our usual engagement. They typically range between $5,000 and $12,000 per month and provide full end-to-end digital marketing services and implementation.

Monthly retainer engagements are ideal for mid-large companies who want on-going, consistent digital marketing for their business or department.

Benefits include:

  • Strategy and activity across a wide range of channels
  • Comprehensive reporting
  • High quality, targeted, content creation and promotion
  • Clear understanding of trends and success paths
  • Known budget
  • No contracts – cancel or pause when required

See further details of the benefits of an ongoing monthly engagement.

See further details of the ongoing monthly inclusions.



Project engagements are ideal for specific and focused results, including marketing strategy reviews, web audits and new site deployments. The following project examples are indicative of the work we do:

Annual Marketing Review sessions | $800 – $1500

A strategic and tactical planning session for the year ahead.

Purpose: To review the business goals, marketing campaigns, channels and plans for the year ahead – ideal for ensuring everyone is in-sync with marketing strategy and activities planned.

Learn more about Annual Marketing Reviews.

SEO Audits | $9,000 – $35,000

Comprehensive SEO audits, covering all major on-page and off-page factors, including competitor analysis and social positioning.

The reports are delivered as Word documents, approximately 40-50 pages in length.

Typically $9,000 – $15,000 for corporates depending on complexity of site and social presence, whilst large government audits are in the range of $15,000 – $25,000.

Learn more about SEO Audits.

Site Refresh Guidance | $5,000 – $30,000

Full analysis and SEO recommendations for site redevelopments, including implementation guidance for all items covered (Eg 301 redirects, taxonomy and information architecture mapping, keyword research and on-page details).

SEO Strategy Guides | $10,000 – $20,000

Analysis, training and documentation for in-house marketing teams, to optimally SEO their sites as part of normal processes and workflow.

Combined Engagements


Engagements can be combined between project and monthly retainer where appropriate.

For example, often engagements begin with a one-off project (eg a comprehensive SEO audit or a Web site development) and then continue with an going monthly arrangement.

The reverse can also occur, a regular monthly service is undertaken, and later a new site development is added (eg a new brand mini-site or a mobile development).

*prices are exclusive of GST

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