Overview of Pricing and Engagement Models
XEN provides one-off project based services, as well as on-going monthly retainer services.
All prices are in AUD and include GST.
We offer a range of monthly retainer options:
1. Basic Reporting retainers start at $1,100 per month and include analysis, insight and recommendations on site activity, areas for improvement and suggested actions. They do not include any implementation.
2. Lead Generation retainers are our usual engagement. They start at $5,500 per month and provide full end-to-end digital marketing services and implementation.
Monthly retainer engagements are ideal for mid-large companies who want on-going, consistent digital marketing for their business or department.
- Strategy and activity across a wide range of channels
- Comprehensive reporting
- High quality, targeted, content creation and promotion
- Clear understanding of trends and success paths
- Known budget
- No contracts – cancel or pause when required
See further details of the benefits of an ongoing monthly engagement.
See further details of the ongoing monthly inclusions.
3. *NEW* Sales Enablement retainers include everything in the Lead Generation marketing retainers, plus provide training and improvement of sales processes. They start at $8,800 per month.
Project engagements are ideal for specific and focused results, including web audits and new site deployments. The following project examples are indicative of the work we do:
SEO Audits | $5,000 – $25,000
Comprehensive SEO audits, covering all major on-page and off-page factors, including competitor analysis and social positioning.
The reports are delivered as Word documents, approximately 40-50 pages in length.
Typically $5,000 – $10,000 for corporates depending on complexity of site and social presence, whilst large government audits are in the range of $15,000 – $25,000.
Learn more about SEO Audits.
Site Refresh Guidance | $5,000 – $30,000
Full analysis and SEO recommendations for site redevelopments, including implementation guidance for all items covered (Eg 301 redirects, taxonomy and information architecture mapping, keyword research and on-page details).
SEO Strategy Guides | $10,000 – $20,000
Analysis, training and documentation for in-house marketing teams, to optimally SEO their sites as part of normal processes and workflow.
Engagements can be combined between project and monthly retainer where appropriate.
For example, often engagements begin with a one-off project (eg a comprehensive SEO audit or a Web site development) and then continue with an going monthly arrangement.
The reverse can also occur, a regular monthly service is undertaken, and later a new site development is added (eg a new brand mini-site or a mobile development).