HubSpot Strategy and Implementation

Need to improve your HubSpot results?

Are you using HubSpot or considering using HubSpot?

Perhaps you’re a marketing manager or sales manager wanting to increase leads and sales.

If so, you’re likely looking to use HubSpot to help you increase traffic, convert visitors to leads, nurture those contacts to opportunities and then close them into customers.

HubSpot is an excellent tool for helping achieve these goals, but it can be overwhelming at first, and you need to get results quickly.

That’s where XEN can help.

We’ve helped marketing managers and sales managers get their HubSpot platform optimised for results across these areas:

  • HubSpot CRM and Marketing portal setup
  • HubSpot landing page design and implementation
  • HubSpot COS web site implementation, updates and management
  • HubSpot contact lists and segmentation
  • HubSpot email design, nurtures and workflows
  • HubSpot call to action (CTA) design and implementation
  • HubSpot social inbox setup and management
  • HubSpot Lead Flows and follow ups
  • HubSpot reporting and page performance analysis
  • HubSpot training and strategy

Problems we solve

  • Increasing traffic
  • Generating leads
  • Nurturing contacts into customers

As a marketing manager you’re resource-deprived and time-poor, and yet you need to drive leads and results.

By closely working with you and your team, we help you get your marketing strategies in place quicker. Allowing you to focus on big picture goals and strategy while we take care of all the implementation and tactical items.

We help you solve the ‘I don’t have time to implement that’ problem – you know what you want to achieve, but you don’t have the team or time to get it done. Leave that to us.

Consider this overview of the inbound marketing methodology:

HubSpot methodology

You understand it, and it seems fantastic, but you just don’t have the time to get it into place. That’s where we help.

We help customers using HubSpot to:

  • Create content (blog posts, ebooks, landing pages, CTAs) including all writing and design
  • Drive traffic to your content via organic, paid and social channels
  • Manage Google AdWords, Facebook Advertising and LinkedIn Ads campaigns
  • Optimise content for better conversions
  • Nurture leads via email follow-ups
  • Report on results, and
  • Implement continual incremental improvement

Which results in:

  • Increased traffic and awareness
  • More leads
  • Higher quality leads
  • Quicker moving of leads to opportunity stage, and
  • Easier closing into customers

Typical customers

We’ve worked with a range of mid-large customers across Australia for the last 5+ years.

Typically where we’re a good fit is when your company has budget to get strategies in place, but you just don’t have the resources to help you implement it just yet.

You can bring us in to be an extension of your team – helping you to drive traffic, leads and customers for your business.

“In an industry full of SEO and SEM practioners who promise the world and deliver very little Craig Bailey and XEN Systems are a beacon of light. XEN’s services to elcom have added enormous value not only to our organisation but our customers and our web content management product. In a space which is continuously changing XEN bring a deep understanding of SEO, SEM and Social and help us stay focussed on business goals.”
Anthony Milner Product Director, Elcom

We’ve been lucky to work with a range of brands and businesses, using a variety of tools and strategies:

How XEN can help you

We’ve worked hard to go deep with HubSpot. We help customers with all aspects of both the marketing and sales components of HubSpot.

With a focus on technical excellence in HubSpot we’ve been able to help customers significantly improve their return on investment from HubSpot, via increased leads, and quicker sales closing.

We help customers ‘solve for the problem’ – that is, focus on the key areas of opportunity in their businesses. As an example, marketing managers will often have KPIs around lead generation. A common response to this is to drive more traffic to their site. However, an analysis of site visits and engagement will sometimes highlight that traffic shouldn’t be the focus, instead conversion optimisation is the key.

That is, they are getting enough traffic, but they don’t have the proper landing pages, offers and assets in place to convert them well. That’s where we will often provide strategy and implementation to unlock the lead generation results of sites.

Why XEN?

XEN has been helping customers with HubSpot for more than 3 years – we’re one of the most experienced HubSpot partners in Australia, and possibly the most certified – check out all our current HubSpot certifications:

In addition to helping customers we co-host a weekly HubSpot focussed podcast, listened to by HubSpot users all around the globe.

You can listen to our latest episode here:


At XEN we use a credit costing model.

We have a ‘menu’ of items we can help with, each with with a credit cost eg writing a blog post might be 4 credits, setting up a HubSpot Landing is 6 credits, etc.

You can purchase a fixed set amount of credits and use them however and whenever you wish.

We also have monthly retainers with a certain number of credits per month.

We don’t have any lock-in contracts – you can cancel at any time.

If you are interested in viewing details of our credit costing model please fill in the form on this page and we’ll send you a full credit costing spreadsheet and details.

How To Get Started

If you’d like to chat with us about how we could help, then a quick phone call is probably the easiest. You can book time with Craig (our founder and CEO) here:

Or alternatively, fill in the form below and Craig will personally call you to discuss further: