HubSpot Campaign Implementation

Marketing Campaign Goals

The goal of a campaign is to move a contact to the next stage in their buyer's journey.

Typically this will be a top of the funnel content piece, to appeal to new contacts - and is thus usually considered a lead generation campaign.

However it can just as easily be used for implementing later stage goals as well (ie middle of the funnel consideration pieces, or bottom of the funnel decision stage pieces).  The content asset is created to provide value to your target audience, highlighting your expertise and building a closer relationship with them.

Read our FAQs:

• What is this?

  A complete marketing campaign implemented in HubSpot for you.

  We implement all the HubSpot items, including landing pages, forms, emails, workflows, nurture sequences, reports, dashboards and attribution analysis.

  Freeing you up to focus on strategic planning, and enabling informed decision making based on accurate attribution of results.

  Managed and implemented by an experienced team of HubSpot experts who have years of success building marketing campaigns for mid-large B2B companies.

• How much does it cost?

  Please view our Pricing page for full details.

   

   

• How long does it take?

  For the first campaign we work on with you, expect 4-6 weeks from start to having the campaign in market.

  For subsequent campaigns, timeframes are much quicker, typically 2-4 for implementation.

  The difference is due to the first campaign usually requiring page and email template design items.

   

• What's included?

  The process includes planning the campaign with you, and then implementation of all the HubSpot items.

  Additionally, reporting and attribution analysis, as well as optimisation of items after the campaign has been in market for an appropriate period.

  It also includes working with your paid advertising team or agency to ensure an integrated promotion piece.

  

  Please see the full section further down this page for the details.

• Which HubSpot hubs does this require?

  This requires a HubSpot Marketing Pro or Enterprise hub.

• Do you have a brochure I can download?

  Yes, you can download a brochure here.

• Who is this ideally suited for?

  This is suitable for mid-large B2B tech companies who have been using HubSpot for at least 6 months.

  It is ideal for owners or marketing managers who are responsible for marketing processes and campaigns.

  It is especially ideal for companies who are keen to use HubSpot to its fullest (as opposed to only a few items).

  If it not ideal for new HubSpot customers, or small businesses who are only using a few HubSpot functions.

• What is the waitlist waiting time?

  For your first campaign, we typically advise a waiting time of 3-6 weeks before we can commence, however this depends on how many customers are in the queue ahead of you, as well as the size of those campaigns.

  For existing customers we will usually be able to commence within a few days, due to having dedicated customer teams in place.

• How qualified is the XEN team?

  The XEN team are extremely well qualified to help with your HubSpot planning, strategy and implementation and review.

  • Our team are all HubSpot Certified
  • We're a HubSpot Platinum Partner
  • We've been a HubSpot Partner since 2012, Gold Partner since 2016 and Platinum Partner since 2021
  • We co-host HubShots, Australia's #1 HubSpot focussed podcast and have been endorsed by many HubSpot team members, including HubSpot CEO Brian Halligan

  Please check the XEN About page for details of the team and our certifications.

• I'm already working with a HubSpot Agency, is this a problem?

  If you're already working with a Hubspot Partner Agency, then as a first step we suggest you chat with them about doing this - getting us involved will probably just complicate things.

  But as with all things... it depends. It will depend what you've engaged your existing agency to do - it might just be strategy or specific campaigns. In cases like that, bringing us in may be useful - but check with your agency first - we don't want to be treading on anyone's toes.