Helping you on your HubSpot Journey
HubSpot Marketing Campaign Implementation
Campaign implementation is ideal for existing HubSpot customers who need guidance and implementation help getting a marketing campaign up and running.
This is perfect for B2B companies looking to drive targeted traffic to their website and convert them into leads.
Having this in place frees you up to be more efficient (since we implement workflows automation to reduce your workload) and effective (due to the proper attribution in place for making informed marketing spend decisions).
Most companies need help setting up marketing campaigns in HubSpot
While most companies understand the concept of marketing campaigns and agree they need to get them in place, the problem comes down to time and execution.
For most, time is always a scarce resource, and the execution can be challenging - there are so many parts to implement.
We help you get all the pieces in place.
We work with you on strategy, map out workflows, format content and implement all the HubSpot bits.
See below for full details of what's included, and additional resources.
Marketing Campaign Goals
The goal of a campaign is to move a contact to the next stage in their buyer's journey.
Typically this will be a top of the funnel content piece, to appeal to new contacts - and is thus usually considered a lead generation campaign.
However it can just as easily be used for implementing later stage goals as well (ie middle of the funnel consideration pieces, or bottom of the funnel decision stage pieces). The content asset is created to provide value to your target audience, highlighting your expertise and building a closer relationship with them.
Read our FAQs:
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What is this?
A complete marketing campaign implemented in HubSpot for you.
We implement all the HubSpot items, including landing pages, forms, emails, workflows, nurture sequences, reports, dashboards and attribution analysis.
Freeing you up to focus on strategic planning, and enabling informed decision making based on accurate attribution of results.
Managed and implemented by an experienced team of HubSpot experts who have years of success building marketing campaigns for mid-large B2B companies.
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How much does it cost?
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How long does it take?
For the first campaign we work on with you, expect 4-6 weeks from start to having the campaign in market.
For subsequent campaigns, timeframes are much quicker, typically 2-4 for implementation.
The difference is due to the first campaign usually requiring page and email template design items.
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What's included?
The process includes planning the campaign with you, and then implementation of all the HubSpot items.
Additionally, reporting and attribution analysis, as well as optimisation of items after the campaign has been in market for an appropriate period.
It also includes working with your paid advertising team or agency to ensure an integrated promotion piece.
Please see the full section further down this page for the details.
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Which HubSpot hubs does this require?
This requires a HubSpot Marketing Pro or Enterprise hub.
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Do you have a brochure I can download?
Yes, you can download a brochure here.
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Who is this ideally suited for?
This is suitable for mid-large B2B tech companies who have been using HubSpot for at least 6 months.
It is ideal for owners or marketing managers who are responsible for marketing processes and campaigns.
It is especially ideal for companies who are keen to use HubSpot to its fullest (as opposed to only a few items).
If it not ideal for new HubSpot customers, or small businesses who are only using a few HubSpot functions.
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What is the waitlist waiting time?
For your first campaign, we typically advise a waiting time of 3-6 weeks before we can commence, however this depends on how many customers are in the queue ahead of you, as well as the size of those campaigns.
For existing customers we will usually be able to commence within a few days, due to having dedicated customer teams in place.
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How qualified is the XEN team?
The XEN team are extremely well qualified to help with your HubSpot planning, strategy and implementation and review.
- Our team are all HubSpot Certified
- We're a HubSpot Platinum Partner
- We've been a HubSpot Partner since 2012, Gold Partner since 2016 and Platinum Partner since 2021
- We co-host HubShots, Australia's #1 HubSpot focussed podcast and have been endorsed by many HubSpot team members, including HubSpot CEO Brian Halligan
Please check the XEN About page for details of the team and our certifications.
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I'm already working with a HubSpot Agency, is this a problem?
If you're already working with a Hubspot Partner Agency, then as a first step we suggest you chat with them about doing this - getting us involved will probably just complicate things.
But as with all things... it depends. It will depend what you've engaged your existing agency to do - it might just be strategy or specific campaigns. In cases like that, bringing us in may be useful - but check with your agency first - we don't want to be treading on anyone's toes.
Watch a quick overview of how we manage all parts of the implementation of your marketing campaign in HubSpot for you
Overview of what's included
Here's what's included in a marketing campaign, built in HubSpot:
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a HubSpot ‘campaign’ (in the HubSpot campaign tool)
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a HubSpot landing page that has
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a HubSpot form, and triggers
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a HubSpot workflow, that sends
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a HubSpot marketing email(s), linking to
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a HubSpot thank you page or download page, and notifies team members via
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a HubSpot internal email
Which is promoted via:
- a HubSpot Slide-in form/popup on the site
- a HubSpot CTA on the site
- a HubSpot email ‘campaign’ sent to a relevant segment of your contact database
- a Google Ads ‘campaign’ and a Facebook ‘campaign’
- and a social ‘campaign’
And reported via:
- a HubSpot campaign
- a HubSpot list
- a HubSpot report and dashboard
The Campaign Flywheel
For ease, we usually group these items into the following five categories:
- Plan
- Implement
- Promote
- Report
- Optimise
![campaign-flywheel-diagram_2c-trimmed](https://www.xen.com.au/hubfs/xen-b2b/assets/images/journey/campaign-flywheel-diagram_2c-trimmed.png)
1. Plan
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Campaign goals (what does success look like?)
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Campaign brief (audience, budget, date range)
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Assets to be created
2. Implement
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Graphic design
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HubSpot forms
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HubSpot lists
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HubSpot files
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HubSpot landing pages
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HubSpot CTAs
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HubSpot emails
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HubSpot workflows
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HubSpot campaign
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HubSpot site updates
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HubSpot reports
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HubSpot dashboard
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Attribution items
3. Promote
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HubSpot email send
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Paid advertising (we work with your PPC team or agency to coordinate the following)
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Google Ads
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Facebook Ads
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LinkedIn Ads
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Social posts (we work with your social team or agency to coordinate)
4. Report
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HubSpot Report + Dashboard review
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Insights and recommendations
5. Optimise
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HubSpot A/B testing
- Ad variations
Yes, training is Included
As part of the implementation, we can walk you through the items, training you on any HubSpot areas you'd like to dive into.
It also has the benefit that once it has been setup you have a template that you can copy and tweak for future campaigns.
Benefits
You made a significant investment by choosing HubSpot, and you understand what you need to do to drive leads.
Now it's time to get those ideas into practice and get your campaigns firing.