Integrated Digital Strategy
We work with Marketing Managers and Digital Managers in mid-large companies and government departments, helping you to prepare and execute your digital strategy.
Preparing Your Digital Strategy
Every engagement begins with a clear understanding of the goals for your company, and how a digital strategy can help achieve them.
We work with you to understand and formulate your web strategy, and how it integrates with organic, social, paid and email marketing channels.
Then as we progress, the following implementations are included as required.
An SEO audit helps you to understand your current site benchmarks, including issues, weaknesses, strengths and opportunities.
Learn more about SEO Audits.
If you’re about to launch a revamped site, then it’s important to ensure you don’t lose any Google juice. From the technical items such as ensuring 301 redirects are all in place, through to the strategic areas of information architecture and accurate reporting, we can help you reduce risks.
Sometimes just having a sounding board to bounce off strategy and tactics is all you need. We are often called in as the ‘trusted advisor’ to complement marketing team planning events.
Learn more about the XEN integrated strategy approach.
Web Site Design & Development
For many of our engagements, clients already have a web site, or have engaged another agency for the web site build. This suits us well, and we come in during the implementation phase or later, to initiate the SEO and digital activities.
However, we have a growing list of clients where we have managed and built the web site as well. We work closely with two content management systems: WordPress and elcomCMS.
For less complex, agile development of sites we recommend WordPress.
For complex, highly functional and enterprise sites we recommend elcomCMS.
WordPress is the world’s most popular CMS due to its simplicity and ease of use. From its origins as a blogging engine it has grown to be a highly functional CMS, now powering some of the biggest news sites in the world.
We’ve been working WordPress for more than 6 years, and have completed many successful deployments including business, fitness and technology sites.
It is ideal for basic content focussed sites.
Learn more about web development options.
elcomCMS is a sophisticated content management system, ideal for large corporates and government departments. It has been implemented in more than 1000 enterprise sites globally.
XEN is an elcom Partner. As an elcomCMS partner, we are fortunate to have direct links to the product planning and development team. Our founder is a former Technical Director of elcom, and we currently work closely with the company on a number of projects.
Learn more about tailored elcomCMS services.
Content Marketing is the key strategy for most sites today. Providing rich, useful, compelling content is valuable to customers and prospect, and build credibility and trust.
Content marketing involves the planning, creation (and curation), implementation, promotion ad sharing of relevant content targeted to your ideal customer audience demographic.
Interesting Factoid: Content is King
Did you know that the term ‘Content is King’ was first coined by Bill Gates back in 1996?
- Web pages, blog posts and landing pages
- Whitepapers and ebooks
- Videos, webcasts and podcasts
- Images, photos and infographics
- Press releases
- Presentations and reports
Working closely with you, we plan and create this content.
Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of improving your site so that it ranks well in the search engines. It includes making changes to the way your site is architected and the content that is included, as well as encouraging other sites to link to it.
SEO is a rapidly changing area. We ensure you stay abreast of best practice, and manage:
- site audits
- technical configuration
- analytics setup
- keyword research
- on-page optimisation
- content curation & creation
- relationship building
- outreach campaigns
Learn more about SEO services.
Search Engine Marketing
We provide full management of paid advertising and marketing campaigns on:
- Google AdWords
- Bing Ads
- Facebook Advertising
- LinkedIn Advertising
- Perfect Audience
Learn more about SEM services.
Social Media Management
We manage activities, social presence and social campaigns on the following networks:
Learn more about Social Media services.
Email Newsletters, autoresponders and lead nurturing
Email nurturing is still the #1 most effective direct marketing strategy used by companies.
Email marketing includes a range of email tactics including:
- Newsletters to customers and subscribers
- Campaigns to prospects and leads
- Autoresponder series to nurture leads through a sales funnel
- RSS campaigns to automatically send site blog content to subscribers
We work closely with you to design and implement an effective email marketing strategy for your business.
We work with the following platforms:
- Campaign Monitor
Learn more about Email marketing services
Every engagement includes comprehensive reporting across analytics, advertising spend, link reporting and conversion goals.
We tailor reports for each company’s requirements, including the format and frequency.
Learn more about reporting options.