Whitepapers & Ebooks

Whitepapers

A list of whitepapers, reports, ebooks and studies we have written, and/or recommend to clients.

How to Attract Customers with Facebook

How to attract customers with Facebook

17 SEO Myths

17 SEO Myths

Website SEO Design

Website SEO Design

10 Powerful Inbound Marketing Charts

10 Powerful Inbound Marketing Charts

Closed Loop Marketing

Closed Loop Marketing

Closed Loop MarketingEffective marketers should be able to tie every single lead, customer and dollar back to the marketing initiative that created them. That is the power of closed-loop marketing.

Closed-loop marketing cuts through the widespread vagueness of marketing myths and assumptions and reveals real dataabout the success (or failure) of your marketing efforts.

Download our “Introduction to Closed-Loop Marketing” guide to take the blindfolds off and focus on actual results rather than fuzzy metrics.

By reading this ebook, you will gain:

  • A clear understanding of how closed-loop marketing works
  • 6 tips on becoming a better marketer by closing the loop
  • Details on how to fix your loop if you spot something odd in it
[tagline_box link=”http://www3.xen.com.au/closed-loop-marketing” linktarget=”” button=”Download Now” title=”Closed Loop Marketing (Downloadable Ebook)” description=”How To Close The Loop Between Marketing and Sales”][/tagline_box]

Marketing Benchmarks

Good inbound marketing takes work, but how much more work will it take to tip the scale? If I increase my blogging frequency from once a month to twice a week, what impact will I see? Pertinent questions like these, and more, are answered in our latest study based on real results from HubSpot’s 7,000 customers.

What it covers:

  • This report dives into how you can increase both traffic and leads by improving a variety of different marketing assets — think web pages, blogging, landing pages, Twitter and more.
  • By dissecting each benchmark by target market (B2B vs. B2C) and company size, you’ll walk away with an idea of how much more you need to do to see the results you NEED.
[tagline_box link=”http://www3.xen.com.au/marketing-benchmarks” linktarget=”_blank” button=”Download Now” title=”Marketing Benchmarks from 7,000 Businesses” description=”Does Increased Blogging Result in More Leads? Good inbound marketing takes work, but how much more work will it take to tip the scale? “][/tagline_box]

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