The Basic SEO and SEM Package includes the following items:

One off: Initial on-page SEO audit and optimisation suggestions
One off: Google Analytics account setup (if required), including GA goals/conversions tracking
One off: Google Webmater Tools account setup (if required)
One off: Google AdWords account setup and initial campaigns created
Monthly: ongoing optimisation, additions and updates to AdWords campaigns
Monthly: analytics, conversions and ranking reports
Quarterly: on-page SEO audit and recommendations