Effective Positioning Of Your Brand Or Business On Social Media
In today’s fast-paced and competitive business world, you may have to ask yourself as a digital marketing manager – “is your brand or business...
4 min read
Kerry Butters 8 September 2013 9:54:45 AM
New businesses, particularly small ones, are fully aware of how important social media can be. So why do so many of them make such simple and avoidable mistakes?
If a company engages with their customers, both the company and the customer benefit. The company has a higher likelihood of revenue by increasing their reputation and the customer feels like they’re appreciated socially, not just for the contents of their pockets.
Particularly with the retail industry, social media can be used to discuss and engage with current and potential customers, so that everyone feels like they’re on the same level as each other. With billions of people all on Facebook, Twitter and Google+, how can a company afford not to tackle this goldmine correctly?
Even worse is when companies use a tragedy in order to gain some promotion, such as in the wake of the Japanese Tsunami. It’s vital that your company keep a low profile in times like those, as one word out of place that you think is harmless can be the height of offence to others.
These days, the reputation of your business online is very important and failure to behave professionally can be extremely damaging. There have been plenty of social media fails since the medium came to life as a business tool, don’t let yours be one of them.
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