Important Information For Your Website: [insert domain] [unique characters]


You probably receive emails like the following. I know I do, probably a few each day…

It’s all just automatically produced and sent of course, and there’s never anything specific, just vague scare points. The senders are little more than automated lead generation companies with hardly a clue about SEO. Send enough emails and they’ll eventually get a lead that they can pass on to whoever you are generating leads for…

For fun I once replied and asked for more details about how I could improve my personal site, and they sent me a follow up automated ‘report’, without even taking a look to see that I supplied SEO services myself. The report was reasonably ‘weighty’ at around 30 pages and looked impressive at first, but as I went through and broke down the content I realised it was totally useless. It was chock full of technical jargon (designed to bamboozle no doubt), but not one single useful item (and although I’m an SEO, I’m the first to admit there’s always something more that can be done to improve your site optimisation… the work of SEO never really ends).

To me, and to most of my clients, it’s obvious these emails are best avoided.  But if you are new to online marketing, then receiving something like this can be confusing, perhaps even scary – especially the first point about your site having ‘lots of technical errors’. If so, give me a call and I’ll walk you through your site and actually give you an informed review and set your mind at ease.

Subject: Important Information For Your Website: [insert domain] [unique characters]

Hi [name grabbed from the site – usually incorrectly formatted],

Hope you are doing fine.

I thought you might like to know some of the reasons why you are not getting enough organic traffic & most often you stick to Ad words to get more traffic which is quite expensive and the chances is high of getting a spam traffic as well.

Let me tell you that your website still does not organically rank on major search engine’s first page for most of the popular keywords, which means people searching for your products are not able to find your website and you are losing traffic.

Some of the major factors which can be overcome for your website to rank well in SERP organically and increase your social media presence are:

1. Seems like your website carries a lot of technical errors which prevents search engine to crawl and index your website properly.

2. Your website needs a proper keyword selection and optimization.

3. Your website is not well furnished with enough quality and theme based back links.

4. Your website should be more inclined towards Social media promotion and a regular updates in major social networks.

5. Missing quality web and promotion contents (Article, Blogs etc.) which is preventing your website to gain more authority and ranking in Web Market.

In the present day scenario it’s very essential to take a proper care of your website and keep it updated with fresh and original contents. There are many additional improvements which can help your website to gain more traffic and visibility. If you are interested to learn more and curious to know how we can help you to improve your website to get a higher traffic, then I would be glad to provide you a detailed proposal for your website.

Our clients’ consistently tell us that their customers find them because they are on the top of Google. Being on the top of Google is the best thing you can do for your sales and online reputation. This email just tells you the fraction of things we do, our optimization process involves many other technical factors which can be sent to you on your request. If you would like to know more about our services then please write us back else you can give us a call us in our number mentioned below.

P.S: – This is our marketing strategy to use a Gmail account. Once you reply us back, we will communicate with you through our corporate Email ID.

Let me know your thoughts and looking forward to work together.
Best Regards,
[insert bogus, but real sounding name] Senior SEO Advisor


1: This is a onetime email and you may ask us to “REMOVE”.
2: If you are interested I will send more details on our “corporate identity”, “company profile”, “why you should choose us?”, “Price list”, “money back” etc. in my next mail.

Craig Bailey

Craig is the Founder and Technical Director at XEN Systems. He’s been involved in IT, web development and digital marketing for more than 25 years.

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