HubShots Episode 43: HubSpot Inbound Agendas, HubSpot updates, HubSpot Tips, Latest Content Marketing Research

HubShots Episode 43

Welcome to Episode 43 of HubShots!

Recorded: Wednesday 20 July 2016

Click here to join the HubShots WhatsApp group.

Shot 1: Inbound Thought of the Week

Only 111 days until Inbound 2016: http://inboundcountdown.com

Inbound Training > http://www.inbound.com/inbound16/trainings

Agendas: https://www.inbound.com/inbound16/agendas
Executive Leadership agenda has an image of Daenerys Targaryen – lol

Some good tips starting to appear in this Inbound.org thread: https://inbound.org/discuss/what-should-be-a-must-do-when-attending-inbound-2016

Prediction:

Shot 2: HubSpot Feature/Tip of the Week

Using the Keyword Tool: https://app.hubspot.com/keywords/

A quick tip for people who may have forgotten about it

The XEN agency site ranks #27 for the term ‘ryan bonnici’

Searching for Ryan Bonnici

Check the difficulty score for Ryan – 97!

Shot 3: Challenge of the Week

Too many HubSpot updates to choose from :-)

Page Performance updated – now labels External versus COS pages clearly

Contacts (and Companies and Deals)
Property history – now clearly see all a full log of property changes eg: https://app.hubspot.com/contacts/306227/contact-beta/10723127/history
Inline editing of notes in the timeline
Review email interactions in the timeline, including sent, delivered, opened, clicked, but doesn’t show what they clicked – but the next items in the timeline will show if they are on the site (but external links you won’t see)

Shot 4: General Tip of the Week

Dealing with HubSpot bounced email contacts
Fix the email, and then contact HubSpot support
Create a new contact and merge the bounced one’s timeline history the new contact

Shot 5: Opinion of the Week

Is content as a strategy ultimately doomed?

https://inbound.org/discuss/is-content-sharing-the-same-fate-as-links

Take away: need to have content strategy in place, depends on the industry you are in.

Shot 6: State of Inbound Item of the Week

https://research.hubspot.com/reports/the-future-of-content-marketing

Based on a survey of 1091 global internet users.

Consumer interests

Latin America likes Interactive Articles or Tools, but it’s not in the top 5 for any other region.

Take away: Focus on news articles, social, video and research content. Research content can often get synthesised and then presented to ultimate end users.

Shot 7: What’s Coming in HubSpot Item of the Week

In BETA currently:
Is it really updated??

Shot 8: Listener Tip of the Week

Social media tools – what other options are there

Shot 9: Podcast of the Week

The Andrew Hansen Show: https://itunes.apple.com/au/podcast/the-andrew-hansen-show/id1120687982?mt=2

Shot 10: Lol of the Week

Behold the rise of Marketing with Pokemon related blog posts…

Shot 11: App of the Week

Canva for iPhone: https://about.canva.com/iphone/

https://www.instagram.com/p/BIEqcITgCN_/

HubShots Episode 43

HubShots
Craig Bailey

Craig is the Founder and Technical Director at XEN Systems. He’s been involved in IT, web development and digital marketing for more than 25 years.

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