HubShots Episode 43: HubSpot Inbound Agendas, HubSpot updates, HubSpot Tips, Latest Content Marketing Research

HubShots Episode 43

Welcome to Episode 43 of HubShots!

Recorded: Wednesday 20 July 2016

Click here to join the HubShots WhatsApp group.

Shot 1: Inbound Thought of the Week

Only 111 days until Inbound 2016:

Inbound Training >

Executive Leadership agenda has an image of Daenerys Targaryen – lol

Some good tips starting to appear in this thread:


Shot 2: HubSpot Feature/Tip of the Week

Using the Keyword Tool:

A quick tip for people who may have forgotten about it

The XEN agency site ranks #27 for the term ‘ryan bonnici’

Searching for Ryan Bonnici

Check the difficulty score for Ryan – 97!

Shot 3: Challenge of the Week

Too many HubSpot updates to choose from :-)

Page Performance updated – now labels External versus COS pages clearly

Contacts (and Companies and Deals)
Property history – now clearly see all a full log of property changes eg:
Inline editing of notes in the timeline
Review email interactions in the timeline, including sent, delivered, opened, clicked, but doesn’t show what they clicked – but the next items in the timeline will show if they are on the site (but external links you won’t see)

Shot 4: General Tip of the Week

Dealing with HubSpot bounced email contacts
Fix the email, and then contact HubSpot support
Create a new contact and merge the bounced one’s timeline history the new contact

Shot 5: Opinion of the Week

Is content as a strategy ultimately doomed?

Take away: need to have content strategy in place, depends on the industry you are in.

Shot 6: State of Inbound Item of the Week

Based on a survey of 1091 global internet users.

Consumer interests

Latin America likes Interactive Articles or Tools, but it’s not in the top 5 for any other region.

Take away: Focus on news articles, social, video and research content. Research content can often get synthesised and then presented to ultimate end users.

Shot 7: What’s Coming in HubSpot Item of the Week

In BETA currently:
Is it really updated??

Shot 8: Listener Tip of the Week

Social media tools – what other options are there

Shot 9: Podcast of the Week

The Andrew Hansen Show:

Shot 10: Lol of the Week

Behold the rise of Marketing with Pokemon related blog posts…

Shot 11: App of the Week

Canva for iPhone:

HubShots Episode 43

Craig Bailey

Craig is the Founder and Technical Director at XEN Systems. He’s been involved in IT, web development and digital marketing for more than 25 years.

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