Welcome to Episode 77 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
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Recorded: Monday 20 March 2017 | Published: Friday 31 March 2017
Shot 1: Inbound Thought of the Week
The Search Opportunity
#6: What percent of clicks on Google search results go to Maps/local listings?
This is not measuring searches and clicks that start directly from maps.google.com or from the Google Maps app on a mobile device. We’re talking here only about Google.com searches that result in a click on Google Maps. That number is 0.9% of Google search clicks, just under 1 in 100. We know from MozCast that local packs show up in ~15% of queries (though that may be biased by MozCast’s keyword corpus).
Action: Check your Google Business Listing is showing on Google Maps so when people search you are found. Also look at getting reviews on those specific business pages. More so if you have multiple business locations.
Shot 2: HubSpot Marketing Tip of the Week
HubSpot Social tools
Quick tips – get instant email notifications of Twitter brand mentions.
Go to Social > Monitoring
Add a new stream based on your brand name and handle
Set the ‘Notify me of matches via’ to send an immediate email:
While you are in the Social section, check out some of the Reports – they can be quite helpful in identifying good channels eg:
There is an update to the social setting & compose tools coming soon. We cannot wait to test them Markus (@Marcus_Andrews)
Shot 3: Redacted
Shot 4: HubSpot Sales Feature of the Week
Schedule emails to send at times your leads & customers will actually read them.