Welcome to Episode 76 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
In this episode there are a lot of learnings lol. Seriously though, the Moz analysis of Google Search User behaviour is fascinating, and we spend a ton of time going through some HubSpot marketing and sales items in detail. Plus a few tips around sales calls and some ecommerce optimisation recommendations.
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Recorded: Wednesday 15 March 2017 | Published: Thursday 16 March 2017
Shot 1: Inbound Thought of the Week
The Search Opportunity
#3: What percent of users perform one or more searches on a given day?
“This one blew my mind! Of the millions of active, US web users Jumpshot monitored in October 2016, only 15% performed at least one or more searches in a day. 45% performed at least one query in a week, and 68% performed one or more queries that month. To me, that says there’s still a massive amount of search growth opportunity for Google. If they can make people more addicted to and more reliant on search, as well as shape the flow of information and the needs of people toward search engines, they are likely to have a lot more room to expand searches/searcher.”
Shot 2: HubSpot Marketing Tip of the Week
Tip for controlling the META author used on HubSpot webpages
Ever wondered where HubSpot gets the author it uses on meta author tag on website pages (ie not blog posts)?
Surprise! It is taken from the Email Footer Information settings:
HubSpot Marketing Gotcha of the week
Lead Flow styling – if you use slide-ins it is impossible to override the styling that is applied. Even using your own CSS in global stylesheets won’t work – the Lead Flow built in calculation of styles will override yours.
Vote for improvements to Lead Flow styling capability here:
BTW speaking of ideas – here’s one George highlighted on The Hubcast this week:
BTW2: speaking of Lead Flows and George B Thomas, he has a nice quick video on how to hide Lead Flows on some pages – by pasting in a bit of CSS into your page (or global module):
However, what we really want: to be able to exclude pages in Lead Flow options.
Shot 3: HubSpot Sales Feature of the Week
HubSpot Sequence Library