Welcome to Episode 71 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
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Recorded: Tuesday 07 February 2017 | Published: Thursday 09 February 2017
Shot 1: Inbound Thought of the Week
Review of the latest HubSpot certification updates
Craig just renewed his Inbound Certification, and is really impressed with the updates. It adds some new sections on sales and marketing alignment.
The Content Marketing Certification is well worth going through as well.
Btw HubSpot’s Digital Marketing Hub:
Not sure if this is new or not, but everyone we follow at HubSpot is tweeting about it, so it’s obviously a focus at the moment.
Note: this description on the page is a little unhelpful in Craig’s opinion:
“Digital marketing doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). In other words, digital outbound tactics aim to push a marketing message directly in front of as many people as possible online — regardless of whether it’s relevant or welcomed. For example, the irritating, flashing banner ads you see at the top of lots of websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.”
This is misleading because there’s good digital marketing and bad digital marketing, just as there’s good inbound and bad inbound. For example, there’s plenty of sites that will throw an annoying popup in your face – the HubSpot blog is a prime example.
Exit intent popups are a good example of an idea that is good in theory but bad in practice eg I often am reading a blog and will move my mouse out of the way – and get an annoying exit popup show.
Shot 2: HubSpot Marketing Feature of the Week
We’re discussing content repurposing in this episode.
Here’s three quick ways to check which content is working well:
1. Page Performance report (under Reports).
Scroll through pages to view which ones have the highest CTA click through rate.
2. Attribution report (need to create a new Report from Reports Home)
This is what you see in Professional: