Welcome to the Late Show!
Welcome to Episode 69 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: http://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/
Recorded: Wednesday 25 January 2017 | Published: Friday 27 January 2017
Shot 1: Inbound Thought of the Week
Nancy Harhut “10 Human Behavior Hacks That Will Change the Way You Create Email”
//www.slideshare.net/slideshow/embed_code/key/DpgPrCddwnI1b0
Shot 2: HubSpot Marketing Feature of the Week
HubSpot Ads Add-on Is Updated and Awesome
Facebook Ads
https://blog.hubspot.com/customers/facebook-ads-integration
It’s really good. And a big improvement on the original release – which Craig gave the big thumbs down to back in episode 5: https://hubshots.com/episode-5/
Pros:
- Main usage is reporting
- Lead Ads integration (supports Lead Forms)
- ROI calculation can be based on Deal size ie real dollar numbers, not estimates
Cons:
- Not good for creating, or managing in detail
- Some issues with LinkedIn integration if you manage multiple LI ad accounts
Next feature we’d like to see: syncing Saved audiences based on HubSpot lists…
Action item: Start the 14 day trial, connect your accounts and view the stats. If they are helpful to you, consider purchasing.
Shot 3: HubSpot Sales Feature of the Week
Sales Tools > Prospects
Great to see who is visiting your site and if you can identify the company and keep a track
Craig’s wishlist: be able to filter prospects by pages visited
Shot 4: Cafe Consulting Review
We had our first Cafe Consulting session today – went really well.
Book in 30 minutes with us on 08 March in Sydney to discuss any HubSpot feature or topic. Book here:
https://hubshots.com/cafe-consulting/
Shot 5: Opinion of the Week
Don’t create obviously fake scarcity:
http://www.craigbailey.net/youre-on-the-waitlist/
Kipp Bodnar on building marketing teams for growth:
https://thinkgrowth.org/structure-your-marketing-team-for-growth-86325b0c925c#.cddbadid2
“The goal isn’t to find a perfect org structure. Instead, find a structure that is right for right now, one that reflects what you are currently prioritizing — and deprioritizing — and sets you up to leverage your current growth opportunities.”
Key point: Org structures are fluid and serve a purpose, rather than fitting a text book approach.
Shot 6: Podcast of the Week
The Daily Hub with Samantha Alford:
https://inboundaddons.com/category/thedailyhub/
Interview style, where she interviews key marketers – each day with a new episode!
Shot 7: Resource of the Week
Following on from last week and Ryan Bonnici’s session at Inboud, one of his hacks was around snippets in Google. Here’s a Moz guide to analysing how to get your content ‘snippet optimised’:
https://moz.com/blog/what-we-learned-analyzing-featured-snippets
Key point: you can learn a lot by simply analysing what the current snippets are… sounds obvious, but is totally actionable
Shot 8: Quote of the Week
Give people what they want and they will like you for now. Give people what the need and they will value you forever.
~ Simon Sinek
Shot 9: Bogus Tip of the Week
Get people to do your FB updates
https://www.craigbailey.net/mark-zuckerberg-avoids-facebook-timesuck/
Shot 10: Bonus Links of the Week
Other stuff we’ve been reading and recommend, but had to cut from the show:
http://www.smartinsights.com/advice/digital-marketing-megatrends/ (requires free sign up as a Basic member)
https://www.bloomberg.com/news/articles/2017-01-18/this-team-runs-mark-zuckerberg-s-facebook-page
http://www.outbrain.com/blog/artificial-intelligence-content-marketing-2
https://ahrefs.com/blog/asking-for-tweets/
https://klientboost.com/ppc/facebook-custom-audience/
Some of Craig’s reading:
Craig’ book recommendations
Disrupted by Dan Lyons – book review coming in the next few weeks
Please rate and leave us some feedback as this helps us.
Book in for Cafe Consulting here:
https://hubshots.com/cafe-consulting/
