HubShots Episode 69: HubSpot Ads Add-on is Finally Worth Using

hubshots episode 69

Welcome to the Late Show!

Welcome to Episode 69 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: http://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Wednesday 25 January 2017 | Published: Friday 27 January 2017

Shot 1: Inbound Thought of the Week

Nancy Harhut “10 Human Behavior Hacks That Will Change the Way You Create Email”

http://content.inbound.com/content/10-human-behavior-hacks-that-will-change-the-way-you-create-email-2016

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//www.slideshare.net/slideshow/embed_code/key/DpgPrCddwnI1b0

Shot 2: HubSpot Marketing Feature of the Week

HubSpot Ads Add-on Is Updated and Awesome

Facebook Ads

https://blog.hubspot.com/customers/facebook-ads-integration

It’s really good. And a big improvement on the original release – which Craig gave the big thumbs down to back in episode 5: https://hubshots.com/episode-5/

Pros:

  • Main usage is reporting
  • Lead Ads integration (supports Lead Forms)
  • ROI calculation can be based on Deal size ie real dollar numbers, not estimates

Cons:

  • Not good for creating, or managing in detail
  • Some issues with LinkedIn integration if you manage multiple LI ad accounts

hubspot ads addon roi

Next feature we’d like to see: syncing Saved audiences based on HubSpot lists…

Action item: Start the 14 day trial, connect your accounts and view the stats. If they are helpful to you, consider purchasing.

Shot 3: HubSpot Sales Feature of the Week

Sales Tools > Prospects

Great to see who is visiting your site and if you can identify the company and keep a track

https://knowledge.hubspot.com/articles/kcs_article/prospects/what-is-the-best-way-to-use-the-prospects-tool

Craig’s wishlist: be able to filter prospects by pages visited

Shot 4: Cafe Consulting Review

We had our first Cafe Consulting session today – went really well.

Book in 30 minutes with us on 08 March in Sydney to discuss any HubSpot feature or topic. Book here:

https://hubshots.com/cafe-consulting/

Shot 5: Opinion of the Week

Don’t create obviously fake scarcity:

http://www.craigbailey.net/youre-on-the-waitlist/

Kipp Bodnar on building marketing teams for growth:

https://thinkgrowth.org/structure-your-marketing-team-for-growth-86325b0c925c#.cddbadid2

“The goal isn’t to find a perfect org structure. Instead, find a structure that is right for right now, one that reflects what you are currently prioritizing — and deprioritizing — and sets you up to leverage your current growth opportunities.”

Key point: Org structures are fluid and serve a purpose, rather than fitting a text book approach.

Shot 6: Podcast of the Week

The Daily Hub with Samantha Alford:

https://inboundaddons.com/category/thedailyhub/

Interview style, where she interviews key marketers – each day with a new episode!

Shot 7: Resource of the Week

Following on from last week and Ryan Bonnici’s session at Inboud, one of his hacks was around snippets in Google. Here’s a Moz guide to analysing how to get your content ‘snippet optimised’:

https://moz.com/blog/what-we-learned-analyzing-featured-snippets

Key point: you can learn a lot by simply analysing what the current snippets are… sounds obvious, but is totally actionable

Shot 8: Quote of the Week

Give people what they want and they will like you for now. Give people what the need and they will value you forever.

~ Simon Sinek

‏@simonsinek

Shot 9: Bogus Tip of the Week

Get people to do your FB updates

https://www.craigbailey.net/mark-zuckerberg-avoids-facebook-timesuck/

Shot 10: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

http://www.smartinsights.com/ecommerce/web-personalisation/new-report-shows-importance-content-personalisation/

http://www.smartinsights.com/advice/digital-marketing-megatrends/ (requires free sign up as a Basic member)

https://www.bloomberg.com/news/articles/2017-01-18/this-team-runs-mark-zuckerberg-s-facebook-page

http://www.outbrain.com/blog/artificial-intelligence-content-marketing-2

https://ahrefs.com/blog/asking-for-tweets/

https://klientboost.com/ppc/facebook-custom-audience/

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Craig’ book recommendations

Disrupted by Dan Lyons – book review coming in the next few weeks

Please rate and leave us some feedback as this helps us.

Book in for Cafe Consulting here:

https://hubshots.com/cafe-consulting/

HubShots Episode 69

HubShots
Craig Bailey

Craig is the Founder and Technical Director at XEN Systems. He’s been involved in IT, web development and digital marketing for more than 25 years.

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