HubShots Episode 61: Cold Calling, Lead Flows, VR Trends, Long Landing Pages

HubShots Episode 61

Welcome to Episode 61 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.

Recorded: Monday 28 November 2016 | Published: Thursday 01 December 2016

Shot 1: Inbound Thought of the Week

1: Highlights from Brian Halligan:

http://content.inbound.com/content/brian-halligan-and-dharmesh-shah-keynote

Is cold calling really dead? Or is it just called something else these days…?

Should outbound calls be part of your sales and marketing process?

2: A look at Gary Vee’s trip to #Inbound16

https://www.youtube.com/watch?v=gdGgBp4hoTk

Notice how he engages with people before the keynote – he’s very involved.

3: ecommerce interviews coming up

BTW stay tuned for our upcoming interviews with HubSpot marketers: all about ecommerce – look out for them over the Holiday period!

Shot 2: HubSpot Feature/Tip of the Week

Tip 1: Lead Flows

HubSpot Marketing Free:

http://www.hubspot.com/products/marketing/free

Lead Flows:

http://www.hubspot.com/product-updates/introducing-lead-flows-for-hubspot-marketing

Gotcha: if you have LeadIn installed as well as HubSpot then the Lead Flows won’t show. So disable LeadIn on your WordPress site if you already have HubSpot installed.

Good to test with sites. Simple to setup and target, and easy to add to smart lists.

In smart lists, include Form Submits from forms that have Lead Flow names.

Contacts who fill out Lead Flows can be enrolled in Workflows, just like any other form submit.

Interesting that Lead Flows are under the Content menu, and not under Contacts – I thought they’d be more like Forms (which is under Contacts). HubSpot considers it a Call to Action, rather than just a Form.

Tip 2: Excluding your IP address in HubSpot

Go to Report Settings and scroll to the bottom:

hubspot exclude ip

Shot 3: Challenge of the Week

Don’t be rude to telemarketers – they are people just like you and me

Craig has been getting lots of calls about domain purchases, from overseas web design companies, asking whether I want the site to informational or educational… etc. Despite repeated requests to take me off their list I keep getting called.

On Friday I got a call late in the day from a number I didn’t recognise. They launched into a cheery ‘how was I’ chat. I was abrupt and unpleasant. And then I learnt that they were ‘calling me back’ because my wife had given them my number as a contact number for a furniture delivery.

Lesson: don’t let the bad experiences cause you to assume all the unknown experiences will be bad

Imagine if you saw a recording of Brian Halligan being rude to a telemarketer – you’d lose respect for him (even though he’s a great proponent of the death of cold calling).

Tip: Live as though every interaction will be broadcast for the world to see.

Shot 4: Stat of the Week

virtual reality marketing technology ads 01 01

Source: Google Data, Global, May 2016.

Shot 5: Opinion(s) of the Week

Black Friday Buyer’s Remorse

http://www.craigbailey.net/black-friday-buyers-remorse/

Good comparison of how complementary working with an agency can be with your internal marketing team. Oh, and hi Zoe!

https://www.brandchemistry.com.au/blog/why-just-hiring-in-house-marketing-is-not-enough

Rented Land can be used to your advantage:

https://medium.com/@karolian/we-put-our-website-on-facebook-for-free-and-it-drove-a-ton-of-traffic-561b43611cbe#.ujvoy6v3c

Storytelling like Tesla:

https://readthink.com/tell-your-company-story-like-tesla-b10c815b9124#.6e9k2rk39

Shot 6: Pro Tip of the Week

Optimising Website Forms

Here is the HubSpot Project > https://app.hubspot.com/projects/l/templates/64108

This can be critical if your forms are out of control if you have in the past been building a new form for each campaign or landing page.  So you should tidy it up for Top, middle and bottom of the funnel.

You can also collect data through hidden form fields > http://knowledge.hubspot.com/forms-user-guide/how-to-pass-hidden-contact-property-values-with-forms

Shot 7: Resource of the Week

Land page examples:

https://klientboost.com/cro/landing-page-trends/

Not really trends, but more a list of examples to get inspiration from.

We are starting to build long landing pages to test response.

Here’s an example of a long landing page from HubSpot:

http://offers.hubspot.com/competitor-analysis-guide

Shot 8: Updated Mobile App of the Week

None to report!

Shot 9: Mobile App of the Week

Stocard – Loyalty Cards Wallet

Store ALL your loyalty cards in one app. Get rid of all the plastic cards in your wallet!

iPhone: https://itunes.apple.com/au/app/stocard-loyalty-cards-wallet/id444578884?mt=8

Android: https://play.google.com/store/apps/details?id=de.stocard.stocard&hl=en

Shot 10: Podcast of the Week

At the risk of being too insular…

Moby gives an excellent roundup of SEO trends and tools in the latest episode of InboundBuzz.

http://www.redpandas.com.au/ep42/

Shot 11: Quote of the Week

We had a value at Kissmetrics, we still do, it’s called: be better than yesterday. Think about what you are most focused on and ask yourself every day, “Am I getting better at that?” And if you’re not, ask, “What can I do tomorrow to get better?”

– Hiten Shah ( https://medium.com/@hnshah )

For more read this article: https://readthink.com/the-secret-club-of-admitting-you-suck-623447bf4f08#.pja1m3vmn

Shot 12: Logic Puzzle of the Week

The Maker does not need it, the Buyer does not use it, and the User uses it without knowing. What is it?

IMG 6148

IMG 6149

HubShots Episode 61

Craig Bailey

Craig is the Founder and Technical Director at XEN Systems. He’s been involved in IT, web development and digital marketing for more than 25 years.

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