HubShots Episode 27: Interview with Sam Shoolman

HubShots Interview Sam Schoolman

Episode 27 of HubShots – the Unofficial Down Under HubSpot Podcast is now available.

In this episode we interview Sam Shoolman, Sales Director for HubSpot Asia Pacific and discuss:

– one key thing successful marketing managers are particularly good at (from a sales manager’s perspective): the willingness to adapt
– research is showing conclusively that old school tactics (cold calling, trade shows, spamming email lists) don’t work well any more
– how company culture, if fixed on old school, will limit the benefits you get from embracing the inbound methodology
– the importance of logging activity and research into the CRM, and getting a habit going
– why HubSpot gets all of the sales people to get inbound certified and build a marketing site before they are allowed to start selling
– Brand New Certification just launched: Inbound Sales Certification:
– prioritising the activities that need to be focussed on e.g. focusing on questions like: When I come to your site what do you want me to do?
– the best way to capture more leads at the top of the funnel
– white bread versus wheat bread leads
– gamification and the importance of reporting and dashboards for promoting positive activities
– the smarting virtuous cycle versus the old school vicious cycle
– the massive changes going on in the industry e.g. focussing on ecommerce industry
– evolving the culture to embrace change – the constant work in progress

BTW what speed do you listen to podcasts at? Let us know at

Follow Sam on Twitter at @samshoolman

A full transcript is available at:

And you can subscribe to the podcast on iTunes, Stitcher and SoundCloud as well.


Craig Bailey

Craig is the Founder and Technical Director at XEN Systems. He’s been involved in IT, web development and digital marketing for more than 25 years.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.