HubShots Episode 26: Smarketing with Varun Bhandakar

Episode 26 of HubShots – the Unofficial Down Under HubSpot Podcast is now available.

In this episode we interview Varun Bhandakar, Channel Consultant at HubSpot for HubSpot Asia Pacific and discuss:

– the value of re-assessing buyer personas
– useful tips for how to approach buyer personas
– the need to include non-fit personas
– the 30-second tent ?
– typical campaign durations
– smarketing, and the push for alignment with sales and marketing
– why we love Canva (follow them @canva)

Follow Varun on Twitter at @vahroon

A full transcript is available at:

http://hubshots.com/episode-26/

And you can subscribe to the podcast on iTunes, Stitcher and SoundCloud as well.

Enjoy!