HubShots Episode 26: Smarketing with Varun Bhandakar

HubShots Interview Varun Bhandakar

Episode 26 of HubShots – the Unofficial Down Under HubSpot Podcast is now available.

In this episode we interview Varun Bhandakar, Channel Consultant at HubSpot for HubSpot Asia Pacific and discuss:

– the value of re-assessing buyer personas
– useful tips for how to approach buyer personas
– the need to include non-fit personas
– the 30-second tent ?
– typical campaign durations
– smarketing, and the push for alignment with sales and marketing
– why we love Canva (follow them @canva)

Follow Varun on Twitter at @vahroon

A full transcript is available at:

http://hubshots.com/episode-26/

And you can subscribe to the podcast on iTunes, Stitcher and SoundCloud as well.

Enjoy!

Craig Bailey

Craig is the Founder and Technical Director at XEN Systems. He’s been involved in IT, web development and digital marketing for more than 25 years.

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