HubShots Episode 25: Interview with Mads Nielsen

HubShots With Mads Nielsen

Episode 25 of HubShots – the Unofficial Down Under HubSpot Podcast is now available.

In this episode we interview Mads Nielsen, Channel Account Manager for HubSpot Asia Pacific and discuss:

– making sure your customers are a good fit for your product/service
– what is inbound marketing
– the importance of having a good story to tell
– how starting the inbound conversations with sales (rather than marketing) can often be a big benefit to companies
– should Sales do Inbound certification
– the importance of everyone in the company being onboard with inbound
– why HubSpot isn’t a quick fix, it’s a long term strategy
– setting expectations for timeframes
– comparing platform costs with the effort required
– building a campaign is one of the first steps you should do when implementing HubSpot
– there’s still a window of opportunity for marketing managers to embrace inbound marketing
– wait for the pearl of wisdom at the end

Connect with Mads on LinkedIn at

A full transcript is available at:

And you can subscribe to the podcast on iTunes, Stitcher and SoundCloud as well.


Craig Bailey

Craig is the Founder and Technical Director at XEN Systems. He’s been involved in IT, web development and digital marketing for more than 25 years.

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