HubShots Episode 20: Email Marketing Trends

Hubshots Email Marketing

Episode 20 of HubShots – the Unofficial Down Under HubSpot Podcast is now available.

This episode, focusing on email marketing we:
– discuss interesting stats such as: 80% of users read email on mobile devices
– note that this is why most email template designs are now single column and easily scrollable on a mobile
– chat about HubSpot’s really cool ‘smart content’ feature in their email designer
– think through the value of inactive subscribers thanks to an excellent MailChimp article (hint: they are valuable)
– talk about some marketing predictions thanks to Campaign Monitor’s recent post
– remind you of the best time to send email (spoiler: it’s 11am Mon-Sat or 9pm Sun night) based on HubSpot’s recent study
– also remind you why people unsubscribe, based on the HubSpot Research Hub Study (hint: too many emails is #1)
– get motivated about the growing email opportunity (yes growing!) thanks to much of the work inbox emails moving to collaboration tools
– list out a ton of useful resources, including coverage of behavioural email marketing tips
– finish with a link to Inbound.org’s hub of email threads (super useful!)

Links are all in the show notes:

Episode 20: Email Marketing Trends

And you can subscribe to the podcast on iTunes, Stitcher and SoundCloud as well.

Enjoy!

HubShots
Craig Bailey

Craig is the Founder and Technical Director at XEN Systems. He’s been involved in IT, web development and digital marketing for more than 25 years.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.