Episode 20 of HubShots – the Unofficial Down Under HubSpot Podcast is now available.
This episode, focusing on email marketing we:
– discuss interesting stats such as: 80% of users read email on mobile devices
– note that this is why most email template designs are now single column and easily scrollable on a mobile
– chat about HubSpot’s really cool ‘smart content’ feature in their email designer
– think through the value of inactive subscribers thanks to an excellent MailChimp article (hint: they are valuable)
– talk about some marketing predictions thanks to Campaign Monitor’s recent post
– remind you of the best time to send email (spoiler: it’s 11am Mon-Sat or 9pm Sun night) based on HubSpot’s recent study
– also remind you why people unsubscribe, based on the HubSpot Research Hub Study (hint: too many emails is #1)
– get motivated about the growing email opportunity (yes growing!) thanks to much of the work inbox emails moving to collaboration tools
– list out a ton of useful resources, including coverage of behavioural email marketing tips
– finish with a link to Inbound.org’s hub of email threads (super useful!)
Links are all in the show notes:
And you can subscribe to the podcast on iTunes, Stitcher and SoundCloud as well.
Enjoy!
