Welcome to Episode 51 of HubShots!
Recorded: Monday 19 September 2016 | Published: Thursday 22 September 2016
Shot 1: Inbound Thought of the Week
Inboundcountdown.com – 50 days until Inbound
Another spotlight speaker announced – Angela Duckworth
Author of Grit – http://www.bookdepository.com/Grit-Angel-Duckworth/9781785040191
Craig is reading this at the moment – and she would have been one of his predictions!
HubShots meetup plan – we’ll use WhatsApp to tell you where we are, so you never have to feel isolated.
Varun mentioned that there 60-70 Australian HubSpotters attending.
Shot 2: HubSpot Feature/Tip of the Week
Something new: http://www.hubspot.com/2016-product-refresh
Something old: Using Settings in Workflows: Suppressions and Priorities:
This isn’t new – it’s been there for ages – but a good reminder to use these features.
Shot 3: Opinion of the Week
When people say they want a new website, actually they are saying they want a new web strategy
If you are planning a new web site and you only focus on look and feel you’ve missed a key part.
Takeaway: ask the ‘5 Why?s’ : https://en.wikipedia.org/wiki/5_Whys
Shot 4: Challenge of the Week
Even though a business has made sales does not mean everything on a website is geared to drive sales.
So we are working on a website that sells a product on a recurring payment. What we analysed and went to optimise the content on the site we discovered that there were many points of friction.
- No one thought about the buyer’s journey.
- Offers at each stage of the journey were not clear.
- The path to conversion was unclear.
Takeaway – don’t believe everything someone tells you, go look for yourself and evaluate the buyer’s journey and the content.
Shot 5: Pro Tip of the Week
LinkedIn conversion tracking is now available – finally:
Shot 6: State of Inbound Item of the Week
The new State of Inbound report is now available:
P29 Sales challenges:
Getting a response is now the biggest difficulty:
Key takeaway: get creative about getting cut-through. Quality over quantity.
Notice: Customer references is a big influence:
Key takeaway: use case studies in your consideration and decision mode strategies.
Shot 7: Resource of the Week
Larry Kim and Jon Loomer – as usual :-)
1200 x 627 versus 1200 x 628
Great place to start is Canva when creating images.
Shot 8: Community Item of the Week
Facebook news feed hacking – from Larry Kim:
Shot 9: Podcast of the Week
BROADCAST – Inbound Learning Broadcast
By HubSpot Academy
Shot 10: App of the Week
Lil BUB Weather: http://lilbub.com/
Here’s some of our favourite tools:
- Google Docs
- Google Analytics
- Google Tag Manager
Shot 11: Quote of the Week
“Purpose – the intention to contribute to the well-being of others”
― Angela Duckworth