Episode 51: HubSpot Workflow settings, State of Inbound Report 2016, plus lilBUB

HubShots Episode 51

Welcome to Episode 51 of HubShots!

Recorded: Monday 19 September 2016 | Published: Thursday 22 September 2016

Welcome

Shot 1: Inbound Thought of the Week

Inboundcountdown.com – 50 days until Inbound

Another spotlight speaker announced – Angela Duckworth

http://www.inbound.com/speakers/angela-duckworth

Author of Grit – http://www.bookdepository.com/Grit-Angel-Duckworth/9781785040191

Craig is reading this at the moment – and she would have been one of his predictions!

HubShots meetup plan – we’ll use WhatsApp to tell you where we are, so you never have to feel isolated.

Varun mentioned that there 60-70 Australian HubSpotters attending.

Shot 2: HubSpot Feature/Tip of the Week

Something new: http://www.hubspot.com/2016-product-refresh

Something old: Using Settings in Workflows: Suppressions and Priorities:

hubspot workflow suppressions

This isn’t new – it’s been there for ages – but a good reminder to use these features.

Shot 3: Opinion of the Week

When people say they want a new website, actually they are saying they want a new web strategy

If you are planning a new web site and you only focus on look and feel you’ve missed a key part.

Takeaway: ask the ‘5 Why?s’ : https://en.wikipedia.org/wiki/5_Whys

Shot 4: Challenge of the Week

Even though a business has made sales does not mean everything on a website is geared to drive sales.

So we are working on a website that sells a product on a recurring payment.  What we analysed and went to optimise the content on the site we discovered that there were many points of friction.

  1. No one thought about the buyer’s journey.
  2. Offers at each stage of the journey were not clear.
  3. The path to conversion was unclear.

Takeaway – don’t believe everything someone tells you, go look for yourself and evaluate the buyer’s journey and the content.

Shot 5: Pro Tip of the Week

LinkedIn conversion tracking is now available – finally:

https://business.linkedin.com/marketing-solutions/conversion-tracking

Shot 6: State of Inbound Item of the Week

The new State of Inbound report is now available:

http://www.stateofinbound.com/

P29 Sales challenges:

Getting a response is now the biggest difficulty:

p29 sales difficulty

Key takeaway: get creative about getting cut-through. Quality over quantity.

Notice: Customer references is a big influence:

p107 sources of purchase information

Key takeaway: use case studies in your consideration and decision mode strategies.

Shot 7: Resource of the Week

Larry Kim and Jon Loomer – as usual :-)

http://www.jonloomer.com/2016/09/15/facebook-image-dimensions-2016/

1200 x 627 versus 1200 x 628

Great place to start is Canva when creating images.

Shot 8: Community Item of the Week

Facebook news feed hacking – from Larry Kim:

http://www.wordstream.com/blog/ws/2016/07/20/facebook-newsfeed-algorithm

Shot 9: Podcast of the Week

BROADCAST – Inbound Learning Broadcast

By HubSpot Academy

png 2

https://itunes.apple.com/au/podcast/broadcast-inbound-learning/id990728424?mt=2

Shot 10: App of the Week

Lil BUB Weather: http://lilbub.com/

lilBUB

http://www.weatherbubapp.com/

Here’s some of our favourite tools:

  • SEMrush
  • BuzzSumo
  • Google Docs
  • Slack
  • Ahrefs
  • Google Analytics
  • Google Tag Manager
  • Canva

Shot 11: Quote of the Week

“Purpose – the intention to contribute to the well-being of others”

― Angela Duckworth

HubShots Episode 51

HubShots
Craig Bailey

Craig is the Founder and Technical Director at XEN Systems. He’s been involved in IT, web development and digital marketing for more than 25 years.

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