Businesses that use pay-per-click marketing to get people to their website need to convert these visitors into customers at a certain percentage for paid marketing to be worthwhile. However, it is not an easy task to create advertisements that attract to the majority of people. While strong ad copy is essential, most of all, your ads should be reaching highly targeted visitors for the most success.
Google Analytics recently released a new feature in Smart Lists that helps you with the process of marketing to people that have already been to your site before. A recent article by Small Business Trend states:
They use signals such as visit duration, page depth, location, device, referrer, and browser in order to predict which users are most likely to convert when they come back to a site.
Market to Previous Visitors Correctly
Creating exceptional ad copy for first-time visitors a worthwhile challenge for businesses, and this is because these visitors can be the reason they are successful. However, since you may be busy focusing on existing customers and attempting to bring in new ones, you may not able to devote your full attention to remarketing efforts. This is where the Smart Lists feature provides a solution by showing your ads to people that seem most likely to convert with your business.
Great Starting Point that Can Be Branched Out in the Future
If you are just getting started with remarketing, this can be an excellent feature to use. After some time, you can decide to invest your own time and effort on creating custom lists. But, there is nothing wrong with relying on Google Analytics for the long run, especially because they use the data they gather to update Smart Lists on a daily basis, which means you are likely to get better results with time.