Welcome to Episode 48 of HubShots!
Recorded: Monday 22 August 2016 | Published: Thursday 01 September 2016
Today is the closing ceremony of the Olympics – go for gold…
Speaking of gold, congratulations to Search and Be Found on becoming a HubSpot Gold Partner! One of only 8 in Australia.
Shot 1: Inbound Thought of the Week
Inboundcountdown.com – 78 days left
Consider doing some training to take your knowledge to the next level > http://www.inbound.com/inbound16/trainings
Shot 2: HubSpot Feature/Tip of the Week
HubSpot Website Platform has topped G2 Crowd’s Grid for Web Content Management Software, and been named #1 in both Market Presence and Customer Satisfaction with a total score of 89 out of 100
There’s HubSpot up in the top right corner!
Shot 3: Challenge of the Week
- Knowing where all your digital assets are
- Having access to them
Eg. Many people don’t know how to access their domain or where their website is hosted!
Some tools we use:
LastPass > https://lastpass.com/
1Password > https://1password.com/teams/
Shot 4: Opinion of the Week
Real Time Platform Selection
The benefit of being able to select your platforms based on need, and then quickly changing.
Gary Vaynerchuk talks about this in his book, and David Meerman Scott discusses the benefit of real time content creation.
Why Marketers Already Like Instagram Stories Better Than Snapchat
Write for two audiences – one is the audience you want to work with, the second is the audience you want to promote your content (to the audience you want to work with)
Shot 5: Pro Tip of the Week
How to Optimize Video for Every Medium
What is your main business objective? Then use the medium that fits.
Here are each by their main business objective (not necessarily their only objective):
- Conversions: Your Website.
- Traffic: YouTube.
- Retention and Branding: Facebook, Twitter, Instagram.
Key reminder: Solve for the problem!
Also: YouTube Spotlight Annotations
Shot 6: State of Inbound Item of the Week
Setting up your first Inbound campaign in HubSpot – Part 3
Last week we mentioned the Projects available in the Productivity menu
Final part of Content Offer Campaign:
Last week: Content creation => content offer => persona => buyer’s journey stage
- Content campaign
- Content promotion