HubShots Episode 23: Sales Enablement with Rosalia Cefalu

HubShots Interview Rosalia Cefalu

Episode 23 of HubShots – the Unofficial Down Under HubSpot Podcast is now available.

In this episode we interview Rosalia Cefalu, Sales Enablement Marketing Manager for HubSpot Asia Pacific and discuss:

– how marketers can get a better understanding of the sales process and what the sales team do
– the benefits of marketing working more closely with sales
– why everyone using the same platform is so important
– why the reporting add-on is designed for using with both sales and marketing together
– why marketing managers should be reporting on sales results so they can understand lead quality
– the differences between marketing and sales in Australia versus North America
– the ways Australia is ahead of the US in terms of selling, and where we can learn
– what the best marketing managers are good at
– being willing to challenge the status quo
– how advocacy programs are helping to significantly scale businesses.

A full transcript is available at:

And you can subscribe to the podcast on iTunes, Stitcher and SoundCloud as well.


Craig Bailey

Craig is the Founder and Technical Director at XEN Systems. He’s been involved in IT, web development and digital marketing for more than 25 years.

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