HubShots Episode 22: Thinking Outside the Box with James Gilbert

HubShots Interview James Gilbert

Episode 22 of HubShots – the Unofficial Down Under HubSpot Podcast is now available.

In this episode we interview James Gilbert, Demand Generation Marketing Manager for HubSpot Asia Pacific and discuss:

– Marketing on community sites (Medium, Product Hunt)
– owned, earned & paid media
– short term versus long term traffic channels
– the value of being an authority figure in you industry
– how building owned media can help you increase your pricing
– the benefits of owned media protection
– building a moat with owned media: http://www.inc.com/laura-montini/how-the-value-of-marketing-appreciates.html
– distributing your content on other platforms such as Medium and LinkedIn Pulse
– the feedback loop between marketing and sales and how SLAs play a crucial part
– goal: leads that close
– constantly kicking off new campaigns
– tip for LinkedIn sponsored content … this is gold!

A full transcript is available at:
http://hubshots.com/episode-22/

And you can subscribe to the podcast on iTunes, Stitcher and SoundCloud as well.

Enjoy!

Craig Bailey

Craig is the Founder and Technical Director at XEN Systems. He’s been involved in IT, web development and digital marketing for more than 25 years.

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