Welcome to HubShots Episode 205: How to use HubSpot Smart CTAs
This episode we discuss Smart CTAs, smart email content, and how to copy a form submitted field into a deal.
Listen to the episode here: https://soundcloud.com/hubshots/205-how-to-use-hubspot-smart-ctas
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
Recorded: Thursday 28 May 2020 | Published: Friday 05 June 2020
Shot 1: Growth Thought of the Week
Shout out to Christine from Vienna! Thank you for listening!
Inbound 2020 Registration is open – register here.
(Yes, we’ve updated Inbound Countdown)
Shot 2: HubSpot Marketing Feature of the Week
We thought we’d remind you about some of the less used, but very powerful features in HubSpot. This episode we’re chatting about Smart CTAs.
Most users will know about CTAs i.e. usually buttons that link through to a range of assets including: website page or post, file, meeting link, email address or even a phone number. They work in emails and on pages.
The value of CTAs (as opposed to just manually adding a link) is that you can quickly see stats around how many times they showed and were clicked. You can also see if they resulted in any form submissions.
However, there are some additional features that can be added to CTAs, including:
- making smart versions that change based on who is viewing them, and also
- multivariate versions that test different words to see which have the better click through rate.
Smart CTAs allow you to switch the CTAs based on characteristics of the person viewing them. They can change based on the usually ‘smart’ options including:
- Contact list(s)
- Referral source
- Lifecycle stage
The reporting quickly shows you how many views each version of the CTA has had:
A typical scenario would be to show a default offer (eg ebook) to a contact.
If the contact has already signed up for that ebook, show them a different offer.
Another example would be showing new product offers, special discounts, VIP offers etc.
These are perfect for evergreen email campaigns – just update the Smart CTA series as new offers become available.
Shot 3: HubSpot Sales Feature of the Week
Using smart content in emails to re-engage sales leads. Used lists to change the heading and body of the email based on the time they are un-engaged. A good way to simplify emails