Welcome to Episode 194 of HubShots!
This episode we chat about HubSpot Forms, Sales Qualified Leads, plus tips for improving your Google My Business listing.
Listen to the track here: https://soundcloud.com/hubshots/194-hubspot-forms-tips-plus-google-mybusiness-teardown
HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
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Recorded: Thursday 12 March 2020 | Published: Friday 27 March 2020
Shot 1: Growth Thought of the Week
Connect with us on LinkedIn
Connect with Ian on LinkedIn here: https://www.linkedin.com/in/ianjacobau/
Connect with Craig on LinkedIn here: https://www.linkedin.com/in/craigbailey/
Sydney HubSpot User Group feedback from last week – TikTok virus thanks to Moby
Inbound 2020 you can register RISK-FREE. Their refund policy has been extended through June 1st.
Lol of the week
A client kept referring to the Spam Monkey tool they were using. Took us a little while to realise they were talking about MailChimp.
Shot 2: HubSpot Marketing Feature of the Week
Really useful reports for showing form results.
Especially how you can compare the number of people who interacted with a form, through to submitting ie you can see if people drop off after starting to fill out a form:
Love it when we see things like this in our general exploration of the tool!
Shot 3: HubSpot Sales Feature of the Week
Overview of the HubSpot Lifecycle Stages
We’ve covered this a few times previously but it is always useful to review.
- Marketing Qualified Lead (MQL)
- Sales Qualified Lead (SQL)
One key item to consider though: often clients will have a different view of what a Sales Qualified Lead (SQL) is.
- Option A: A lead that has been qualified as ready for handover to sales
- Option B: A lead that sales has contacted and qualified as a fit to continue with
This is best resolved by reviewing the internal sales processes, possibly optimising, and then fitting to the lifecycle stages.
Shot 4: HubSpot Extra of the Week
HubSpot Progressive form fields versus Dependent form fields
Example of Dependent form fields: After filling in the Country field it shows a State field.
Example of Progressive form fields: If a visitor has previously filled in their Company name, next time they are shown the form it might show a Company Size field.
Shot 5: HubSpot Gotcha of the Week
Understanding Form Options
Using a form for check-ins at a trade show
What to do if you accidentally have a contact record updated multiple times – go to the Form and export out the submission details.
In future, make sure you turn this Form settings option on:
Shot 6: Marketing Tip of the Week
Why Google MyBusiness?
Your free Business Profile on Google helps your business show up when it matters most: the moment customers are searching for your business or products or services like yours on Google Search and Maps.
Your free Business Profile on Google My Business helps you drive customer engagement with local customers across Google Search and Maps.
Some interesting stats: